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Day: July 2, 2025

Ugaoo Launches ‘Anyone Can Plant’ Campaign for Monsoon Season

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Creator-led initiative celebrates the joy of everyday plant care without the pressure of perfection Home gardening brand Ugaoo has kicked off the monsoon season with a new creator-led campaign titled ‘Anyone Can Plant’, aimed at making plant care feel approachable, relatable, and joyful. Launching on July 2, this marks Ugaoo’s first large-scale creator collaboration, positioning the brand as a lifestyle-driven … Read more

Snitch Marks 5th Anniversary with Humorous ‘Snitch Anonymous’ Campaign

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Quirky film by Verve Media celebrates fashion fandom with a fictional support group and a flat 50% birthday sale To celebrate its 5th birthday, Indian D2C menswear brand Snitch has launched a playful campaign in collaboration with Verve Media, offering a flat 50% discount from July 4 to 6 on its website and app. At the heart of the campaign is a … Read more

Ola, Uber Get Government Approval to Double Peak-Hour Fares

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During non-peak times, fares cannot drop below 50% of base price The Ministry of Road Transport and Highways has updated its Motor Vehicles Aggregator Guidelines, granting ride-hailing services like Ola and Uber the ability to double fares during peak hours, up from the previous 1.5× multiplier. In contrast, during non-rush periods, these platforms cannot charge less than 50% of the base fare, … Read more

Neha Bhattacharyya joins HDFC ERGO as SVP – Marketing

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Neha Bhattacharyya has joined HDFC ERGO General Insurance as Senior Vice President – Marketing. In her new role, she will lead brand, product, digital, social media, and channel marketing across the BFSI space. With over 16 years of experience across FMCG, consumer goods, and BFSI sectors, Bhattacharyya was previously General Manager – Marketing at Hygienic … Read more

Wooden Street appoints Pulkit Tiwari as Chief Growth and Marketing Officer

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Wooden Street has appointed Pulkit Tiwari as Chief Growth and Marketing Officer. With over a decade of experience at Wipro, Amazon, and Ericsson, Tiwari will lead marketing, growth, and brand strategy, working closely with the founder’s office. Known for his expertise in performance marketing and customer experience, he aims to strengthen the brand’s identity, simplify … Read more

Britannia Good Day Launches ‘Flavours of Equality’ Pride Pack Featuring Parle Monaco

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~ A limited-edition symbol of inclusivity and allyship during Pride Month ~ Britannia Good Day has unveiled a special edition Flavours of Equality Pride Pack to celebrate Pride Month with a powerful message of inclusivity and collaboration. Conceptualized by creative agency Enormous, the initiative takes an unexpected yet thoughtful turn-Britannia extended an open invitation to long-time competitor … Read more

Shamsuddin Jasani, Aatsi Desai, and Gopa Menon Launch AI-Native Full-Service Marketing Firm

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~ Reimagining marketing with a ‘HumAIne’ approach that integrates creativity, media, and intelligence ~ July 2, 2025; Mumbai, India: In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr-an AI-native, full-service marketing solutions company built to help brands win in … Read more

adidas and FC Bayern München Launch 2025/26 Home Jersey

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adidas and FC Bayern München Launch 2025/26 Home JerseyNew design blends club heritage with bold modern identity adidas has unveiled the official FC Bayern München home jersey for the 2025/26 season, combining iconic design elements from the past with a fresh, modern twist. Drawing from a decade of FC Bayern’s red-and-white heritage, the new jersey incorporates classic … Read more

Kulp.AI Partners with Team Pumpkin to Lead Performance Marketing in India

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The agency will oversee paid media, campaign execution, targeting, and optimisation efforts. Kulp.AI, an AI-first development platform designed to help both coders and non-coders build full-stack applications using natural language, has announced a strategic partnership with Team Pumpkin, a full-service digital agency, to drive its performance marketing efforts across India. As part of this collaboration, Team … Read more

Practo Asks ‘Who Is a Doctor?’ in National Doctor’s Day Campaign

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Practo Asks ‘Who Is a Doctor?’ in National Doctor’s Day CampaignEmotional short film highlights the human side of healthcare professionals On the occasion of National Doctor’s Day, digital healthcare platform Practo launched a powerful campaign titled #WhoIsADoctor, aimed at broadening public understanding of the role doctors play beyond clinical practice. Often seen merely as professionals who diagnose illnesses and … Read more

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