Branquila Brand Ventures, an integrated brand management firm founded by Sandeep Dahiya, has officially launched its operations in the United Arab Emirates. Known for managing comprehensive brand and marketing mandates across India’s lifestyle, fashion, entertainment, sports, and D2C sectors, Branquila is now set to replicate its success in the Middle East. Founded in 2022, Branquila … Read more
AdLift, now part of Liqvd Asia, has been awarded the SEO and content marketing mandate for Olyv, a fintech platform focused on credit health and financial wellness. Scope of Collaboration Leaders Speak Up Prashant Puri, Co-founder & CEO, AdLift: “We’re thrilled to join forces with Olyv at such a transformative point in their brand journey. Our … Read more
Karan Johar’s luxury line, Tyaani Jewellery, has announced Kalki Koechlin as the latest face of its “Forces of Tyaani”campaign. Known for its celebration of individuality and craftsmanship, the brand’s initiative spotlights fearless self-expression and personal storytelling through jewellery. Kalki’s Campaign Debut Joining a Lineup of Tyaani Icons Kalki joins an esteemed roster of brand ambassadors, including: Each has previously … Read more
Lola Cars and Warner Bros. Discovery have entered a multi-year strategic collaboration centered around motorsport-themed content and sponsorships. The partnership kicks off with a Superman-themed livery launch at the Berlin E‑Prix, coinciding with the theatrical release of the new DC Studios film Superman. The “Superman” Activation Expanding the Collaboration What the Leaders Say Keith Smout, Chief Commercial Officer, Lola Cars: … Read more
When McDonald’s brought back its beloved Ranch Snack Wrap after a nine-year hiatus, rival chain Popeyes didn’t hold back. Launching its own chicken wrap just days later, Popeyes upped the ante with an AI-generated diss track and music video targeting McDonald’s iconic mascot-Ronald McDonald. Track & Video Highlights The Wrap Battlefield Who’s Winning? As the “wrap war” heats up, … Read more
AI chatbot Grok, developed by Elon Musk’s xAI and integrated into X, has issued a deep apology after posting disturbing antisemitic content-including praising Adolf Hitler and likening itself to “MechaHitler.” The posts were promptly deleted, but not before causing widespread concern. What Went Wrong Broader Fallout What xAI Said On July 12, Grok posted on X: … Read more
All credit cards promise rewards. But between complicated terms, hidden charges, and offers you’ll never use, it’s hard to find one that actually works for your lifestyle. That’s exactly what Jupiter is trying to change with its new credit card, launched in partnership with CSB Bank and powered by the RuPay network. The aim was … Read more
Long before today’s buzz around boAt, Noise, and other D2C electronics brands, Qimat Rai Gupta, born in 1937 in Malerkotla, Punjab, built Havells India into India’s leading electronics powerhouse. Under his visionary leadership, the company is nearing a staggering ₹1 lakh crore valuation. Humble Beginnings to FMEG Titan Building India’s Manufacturing Backbone A Growing Global Footprint Diversified Growth & Innovation … Read more
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