Day: July 25, 2025

India’s soft drink market is heating up, and this time, it’s not fizz or flavour in focus-it’s the price. Campa Cola, once a retro favourite from the 80s, has been reborn under Reliance and is making waves by doing what few dared: cutting deep into price-sensitive territory. In just a year and a half, it … Read more

In an age of algorithms and autoplay, KITKAT and Spotify are teaming up to remind us that even music needs a break. The two brands have launched a clever, culturally relevant campaign called “Break the Loop,” fronted by actor and musician Ayushmann Khurrana. At its core, the initiative invites listeners to step away from their go-to playlists and … Read more