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Day: August 22, 2025

Gaming Companies in India: Resilience, Realignment, and Reinvention Post Online Gaming Bill

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The passage of India’s Promotion and Regulation of Online Gaming Bill, 2025 has prompted a seismic shift in the country’s gaming ecosystem. Banning all real‑money gaming, the new legislation has sent shockwaves through a sector that was expected to reach $3.6 billion by 2029. Industry stalwarts like Dream11, MPL, Zupee, and Games24x7 now face a pivotal moment. Immediate aftermath: Operators such as Probo and Zupee have already … Read more

BCCI to Seek New Jersey Sponsor as Dream11 Faces Exit Amid Online Gaming Ban

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The Board of Control for Cricket in India (BCCI) is preparing to issue fresh tenders for Team India’s jersey sponsorship, as its current sponsor, Dream11, faces operational restrictions under the recently passed Promotion and Regulation of Online Gaming Bill, 2025. The bill, approved by the Rajya Sabha and awaiting presidential assent, prohibits real-money gaming companies … Read more

Bigg Boss Hindi Season 19 Returns with Nine Power-Packed Sponsors and a Political Twist

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Bigg Boss Hindi is back with its 19th season, premiering Sunday, August 24, 2025, across JioHotstar and COLORS. Produced by JioStar, the iconic reality show continues to raise the bar for entertainment with a fresh political twist and a powerful sponsor lineup. This season’s theme, ‘Gharwalon Ki Sarkaar’, transforms the house into a parliament-style battleground where housemates hold power over … Read more

OpenAI to Open First India Office in New Delhi by Year-End

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OpenAI, the company behind ChatGPT, has announced that it will open its first office in India later this year. The new office, set to be located in New Delhi, signals the company’s commitment to expanding its presence in one of the world’s fastest-growing digital economies. The company confirmed on August 22 that it has officially registered … Read more

Casio India’s Onam Campaign Celebrates Family Bonds Through the Gift of Time

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Casio India has unveiled its latest Onam campaign, spotlighting the enduring power of timepieces as heartfelt gifts that capture love, connection, and family traditions. Set against the vibrant backdrop of Onam celebrations, the campaign film tells the story of a mother welcoming her daughter-in-law to the family during her first Onam. In a moment steeped … Read more

CeraVe Launches Blemish Control Range in India with Integrated Campaign ‘Acne Care Matlab Treat & Repair’

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The brand combines science-backed skincare with relatable storytelling to de-stigmatise acne and promote holistic skin health. CeraVe has officially introduced its Blemish Control Range in India, supported by an integrated campaign titled ‘Acne Care Matlab Treat & Repair’. The initiative aims to normalize conversations around acne, encourage expert-led skincare, and dismantle long-held myths and stigmas associated with acne … Read more

AnyMind Group Integrates MCP into AnyTag, Elevates Influencer Marketing with Agentic AI

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AnyMind Group, a BPaaS (Business-Process-as-a-Service) company specialising in marketing, e-commerce, and digital transformation, has integrated Model Context Protocol (MCP) into its influencer marketing platform AnyTag, ushering in a new era of agentic AI-powered automation. This strategic upgrade enhances campaign planning, influencer discovery, and real-time insights through natural language interactivity. With this innovation, AnyTag becomes one of the first platforms … Read more

Dream11 Halts Paid Contests as Dream Sports Pivots to FanCode, DreamSetGo

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Dream Sports, the parent company of fantasy gaming giant Dream11, has officially announced a major strategic shift following the enactment of the Promotion and Regulation of Online Gaming Bill, 2025, which effectively bans paid fantasy sports contests in India. In an internal communication, CEO Harsh Jain informed employees that “there is no legal pathway to continue operations once the … Read more

Unilever’s Influencer Pivot Drives Creator Rates Up by 30%

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In 2025, Unilever made a bold marketing shift, significantly scaling its investment in influencer marketing while reallocating from traditional media. As part of this overhaul, the company now dedicates 30–50% of its annual ad budget to creator partnerships-an unmatched commitment among FMCG giants. This strategic reorientation has triggered a dramatic surge in influencer demand—and cost. … Read more

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