In a move set to reshape travel media engagement in India, Unpromptd, a rising player in Asia’s digital growth space, has announced a strategic partnership with global travel platform Agoda. The collaboration aims to power Agoda’s advertising growth in the Indian market by connecting its high-intent travel audience with leading Indian brands. As Agoda looks to deepen … Read more
In a bold step towards global expansion, WinZO, India’s leading homegrown digital gaming platform, has officially launched in the United States, signaling a new chapter in India’s tech export story. With this move, WinZO now operates in three of the world’s top four mobile gaming markets-India, Brazil, and the U.S.- tapping into a combined market valued between $65–70 billion and … Read more
AI and analytics specialist C5i has introduced its latest innovation, the Marketing Data Cloud (MDC) – a solution built in collaboration with Databricks to unify marketing data and deliver actionable insights across platforms and campaigns. Developed on the Databricks Data Intelligence Platform and hosted on Microsoft Azure, the MDC integrates C5i’s Intelligent Data Management Decision framework. The platform centralizes fragmented marketing data into a … Read more
With India’s new legislation putting a stop to real-money online gaming, Dream Sports – the parent company of fantasy sports giant Dream11 – is steering into uncharted territory: financial services. The company has quietly begun testing a new app called Dream Money, signaling a strategic pivot beyond gaming. Developed under Dream Sports’ tech arm, DreamSuite, the app … Read more
Duracell has launched a new range of child-safe lithium coin batteries in India, designed to reduce the risk of accidental ingestion among children. The batteries, available in CR2032, CR2025, and CR2016 sizes, now come with a non-toxic bitter coating and child-resistant packaging, combining safety with trusted performance. Small, shiny coin batteries are often found in everyday gadgets like … Read more
In a bold move to reshape the conversation around life insurance, Aditya Birla Sun Life Insurance (ABSLI) has rolled out its latest brand campaign, #YeAkelaHiKaafiHai, featuring actor and filmmaker Farhan Akhtar. The campaign introduces ABSLI’s newly launched Super Term Plan, designed as a one-stop solution for comprehensive financial protection. Moving beyond traditional insurance messaging, the campaign leans into relatability, humour, … Read more
There’s a growing narrative in Indian cricket: wear the national jersey as a sponsor, and you’re doomed. Sahara. Star. Oppo. Byju’s. And now, Dream11. Each of them once proudly emblazoned their name across Team India’s chest – and each, eventually, found themselves in retreat. But perhaps the problem isn’t the jersey. It’s what happens behind closed doors. … Read more
India Today Group’s Vice Chairperson, Kalli Purie, announced the launch of MO, an English-language platform targeting millennials& Gen Z, and a new Health & Well-being vertical. MO will focus on Instagram-first content, while the wellness initiative will feature content on fitness, nutrition, and holistic well-being. The launch is scheduled for August 27, coinciding with Ganesh … Read more
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