Two major consumer brands inch closer to public listing with regulator’s approval Imagine Marketing, the parent company of leading wearables and audio brand boAt, has secured approval from the Securities and Exchange Board of India (SEBI) to launch its initial public offering (IPO). The greenlight comes a little over four months after the company submitted its draft red herring … Read more
Lay’s has always brought flavour to your plate – now it’s bringing style to your feet. In a bold and unexpected crossover, Lay’s has teamed up with sneaker label Arks to launch a limited-edition line of sneakers, each inspired by the iconic colours of your favourite Lay’s flavours. Think cheesy orange, classic red, tangy green – not just snackable, but … Read more
Legendary cricketer urges parents to rethink kids’ daily commute with smarter, safer e-cycles EMotorad, the electric cycle brand, has unveiled a new campaign starring brand ambassador MS Dhoni in a fresh avatar-as a coach, not of cricket this time, but of India’s next generation of commuters. In this heartwarming and persuasive new film, Dhoni steps into the shoes … Read more
The film honours the everyday courage of Indian families as Kotak Life completes a milestone anniversary Kotak Mahindra Life Insurance Company Ltd. (Kotak Life) has rolled out a heartfelt brand film to mark 25 years of serving Indian families with financial protection and life-enabling solutions. Since its establishment in 2001, Kotak Life has emerged as one of … Read more
Former FCB India NCD returns to DDB Mudra Group to lead creative vision DDB Tribal, the digital-first, full-service agency of the DDB Mudra Group, has appointed Anusheela Saha as its new Creative Head. Anusheela moves from FCB India, where she served as National Creative Director, leading impactful, emotionally resonant campaigns while mentoring teams across the network. Prior to FCB, she held … Read more
New hub to accelerate innovation, partnerships, and go-to-market growth in North America AI infrastructure startup Flam, known for revolutionising consumer engagement through Mixed Reality, has opened a new office in San Francisco-a key milestone in its global expansion strategy. The new location will serve as a strategic hub for engineering, design, partnerships, and go-to-market operations, positioning Flam closer to … Read more
Motorola, in partnership with Flipkart, has launched the Brilliant Collection-a fusion of luxury design and cutting-edge technology-created in collaboration with Swarovski. The exclusive showcase took place on September 1 at Andaz Delhi by Hyatt. The star-studded launch event featured Bollywood actress Jacqueline Fernandez as showstopper, accompanied by popular digital creators including Revathi Pillai, Shivani Kalra, Vishnu … Read more
Global food and beverage giant Nestlé has dismissed CEO Laurent Freixe with immediate effect, following an internal investigation into a romantic relationship with a direct subordinate-a violation of the company’s Code of Business Conduct. The probe was overseen by Chairman Paul Bulcke and Lead Independent Director Pablo Isla, in coordination with independent external counsel. “This was a necessary decision,” said Bulcke. “Nestlé’s values … Read more
Papa Johns India has named dentsu as its integrated agency partner across Creative, Media, and PR following a competitive multi-agency pitch. The mandate will be handled from dentsu’s Bengaluru office, aligning with the brand’s expansion plans in the Indian market. With the first Papa Johns restaurants set to open soon in Bengaluru, the global pizza chain is preparing to introduce its … Read more
Disney Channel India is rolling out the blue carpet for one of its most iconic characters-Doraemon-with a week-long celebration leading up to his birthday on 3rd September. Beginning today, the channel is set to delight fans with a blend of special programming, digital surprises, and interactive fan moments, making it a birthday bash to remember. A household … Read more
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