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Day: October 27, 2025

Storytelling, personalization, and ethics now define value over price: WPP Media Report

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WPP Media India has unveiled its latest playbook, “Beyond Price Tags: The Power of Premiumization in India’s E-commerce Boom,” a comprehensive report that explores how India’s digital marketplace is moving beyond discounts toward experience-driven consumption. The report highlights a fundamental shift in consumer priorities-where authenticity, storytelling, personalization, and ethical sourcing are redefining what “value” means. According to … Read more

Surej Salim is the new President of The Advertising Club Madras for 2025–26.

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Surej Salim, co-founder and COO of Digitally Inspired Media, has been elected President of The Advertising Club Madras for 2025–26. Previously serving as the club’s secretary, Salim brings nearly two decades of experience in advertising and marketing. He aims to foster collaboration, strengthen community engagement, and drive creative dialogue across the industry. The announcement was … Read more

KFC India Launches ‘The Great KFC Feastival’ Campaign, Celebrating Iconic Menu Comebacks

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KFC India has unveiled its latest campaign, ‘The Great KFC Feastival,’ ringing in the festive season with a flavorful celebration of its most-loved chicken creations. The campaign marks the return of fan favourites – Chizza and Double Down – alongside KFC classics like the Gold Burger and the 9-piece Chicken Bucket, all starting at just ₹299. Conceptualised by FCB Neo, the campaign film captures the spirit … Read more

Bingo! Reintroduces Potato Chips with a Bold, Self-Roast Campaign

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Bingo! Potato Chips has made a striking comeback in North and West India with a campaign that embraces humor, honesty, and a touch of mischief. Acknowledging its past challenges in these markets, the brand has launched a self-aware, playful “self-roast” campaign to reintroduce its potato chips range – now featuring two new flavours: Butter Garlic and Himalayan Pink Salt. The campaign … Read more

MakeMyTrip Unveils AI-Powered Semantic Search to Redefine Hotel Discovery

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MakeMyTrip, one of India’s leading online travel companies, has introduced a groundbreaking AI-powered Semantic Search feature designed to revolutionize how travellers discover hotels and homestays. The new technology enables users to describe their stay preferences in natural language, eliminating the need to scroll through endless filters and drop-down menus. Built on the same AI framework as MakeMyTrip’s travel … Read more

Apple Maps May Introduce Ads Next Year

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Apple is reportedly preparing to introduce advertisements within Apple Maps as early as next year – a move that could reshape how users discover restaurants, shops, and other local businesses through the platform. According to Bloomberg’s Mark Gurman, who has previously predicted Apple’s push into ads within Maps, the company is now closer than ever to rolling out … Read more

A simple delight for your day: all beverages at ₹99, only today at Zepto Cafe

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Good news for refreshment seekers! For today only, Zepto Cafe is offering all beverages at a flat ₹99, giving you a perfect reason to treat yourself. Whether you’re craving a cold coffee, a creamy shake, or a soothing hot drink-there’s something for everyone. What’s on the menu Zepto Cafe already offers a wide variety of drinks at great value. … Read more

M&C Saatchi Group ANZ promotes Emma Robbins to Group Chief Creative Officer

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M&C Saatchi Group ANZ has promoted Emma Robbins to Group Chief Creative Officer following the departure of Steve Coll after two years with the agency. Robbins, who previously served as CCO Melbourne and ECD, has led award-winning campaigns for brands like Commonwealth Bank, Lifeblood, and the Minderoo Foundation. In her expanded role, she will oversee … Read more

Wrap2Earn partners with Uber Shuttle to redefine urban transit advertising in India

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In a strategic move poised to transform urban mobility advertising, Wrap2Earn, a Mumbai-based transit media company, has announced an exclusive partnership with Uber Shuttle, Uber’s intracity bus service catering to corporate professionals. Under the partnership, Wrap2Earn will manage exterior and in-vehicle branding across Uber Shuttle’s fleet of over 1,000 buses, which operate on more than 50 curated routes across major Indian … Read more

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