Facing mounting pressure after issuing two profit warnings within three months, global advertising major WPP has enlisted McKinsey & Company to advise on a major strategic revamp, according to a report by PRWeek. The move follows the company’s announcement of a comprehensive strategy review under its new CEO, Cindy Rose, who officially took charge last month. Rose has indicated that the … Read more
UNIQLO India has unveiled its new Fall/Winter 2025 campaign, Life with HEATTECH: In the Cabin, featuring Bollywood icon Kareena Kapoor Khan. The campaign introduces the brand’s latest innovation – the HEATTECH Extra Warm Cashmere Blend thermal, designed to offer the perfect balance of comfort, warmth, and sophistication for the winter season. Video Link: https://www.youtube.com/watch?v=ddEYOpY2cKk Set against a serene mountain backdrop, … Read more
Parachute, one of India’s most trusted and iconic brands from Marico Limited, marked a historic global milestone this week with its dazzling debut at Times Square, New York. The moment symbolized a celebration of India’s heritage, purity, and timeless care – placing a homegrown brand at one of the world’s most recognized global stages. As festive lights … Read more
Myntra FWD’s youth-centric fashion label, Glitchez, has unveiled its debut campaign – a bold celebration of Gen Z’s fearless individuality, creativity, and cultural fluidity. Set to a reimagined version of Ritviz’s iconic track “Udd Gaye”, the campaign embodies the unapologetic energy and experimental spirit of young India. Video Link: https://www.instagram.com/reel/DQiobVMCLF7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Through striking visuals, expressive choreography, and global … Read more
JioStar has spearheaded a significant anti-piracy operation against ‘Rolex TV’, an illegal IPTV platform found guilty of unlawfully distributing premium content across India. Acting on JioStar’s detailed complaint, law enforcement authorities in Annamayya District, Andhra Pradesh, successfully dismantled the network, marking a major victory in the company’s ongoing fight against digital piracy. The crackdown followed an extensive … Read more
Star Health Insurance has unveiled a groundbreaking new campaign created entirely using generative AI, marking a first in India’s insurance industry. The initiative blends human emotion with AI-powered creativity, reinforcing the brand’s message – “Health Insurance Lena Smart Hai.” Video Link 1: https://www.youtube.com/watch?v=vtt7x25AeXM Video Link 2: https://www.youtube.com/watch?v=0QjGFb4pzsE Video Link 3: https://www.youtube.com/watch?v=4RrTlsfiq9o The campaign features three short films, each inspired … Read more
The Advertising Standards Council of India (ASCI) has released its Half-Yearly Complaints Report (April–September 2025), revealing that 97% of advertising violations originated on digital platforms, with influencers, betting platforms, and personal care brands topping the list. ASCI reviewed 6,841 complaints and investigated 6,117 ads, finding that 98% required modification. Compared to the same period last year, complaints rose by 70%, while the … Read more
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