Tata CLiQ Luxury has unveiled its new Black Friday campaign with Twinkle Khanna taking centre stage as the founder and headmistress of a fictional academy, Twinkle’s School of Unexpected Lessons. The film leans into a playful classroom setting to reimagine the frenzy of Black Friday shopping through witty observation and Khanna’s signature deadpan charm. Video Link: … Read more
From its very first store in 2012 to celebrating its 500th café today, Starbucks India has woven a remarkable story of growth, connection, and community. The journey began in October 2012, when Tata Starbucks-formed as a 50:50 joint venture between Starbucks Corporation and Tata Consumer Products-opened its inaugural store at the historic Elphinstone Building in … Read more
Nykaa has unveiled its latest Pink Friday Sale campaign, rolling out a playful series of films featuring Deepika Padukone and digital creators Kusha Kapila, Kareema Barry, and Aisha Ahmed. Blending humour with star power, the campaign underscores how irresistible Pink Friday’s offers can be-often stealing the spotlight from everything else. Video Link 1: https://www.instagram.com/reel/DRO6tIGDUrk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Video … Read more
Bank of America has signed a multi-year partnership with global sports legend, entrepreneur and philanthropist Sir David Beckham, appointing him as the ambassador for its international sports platform, Sports with Us. The collaboration aims to spotlight the bank’s expanding sports portfolio, which supports marquee events, youth programs and community initiatives worldwide. Beckham said the partnership reflects … Read more
Kapil Arora has been elevated to CEO of Ogilvy Indonesia, effective January 1, 2026, succeeding Sieg Penaverde after his six-year tenure. With 24 years at Ogilvy across five offices, Kapil has led major mandates including Vodafone India, Ogilvy Delhi, and 82.5 Communications, and most recently served as COO, managing key WPP and Ogilvy clients in … Read more
Ashish Sehgal is set to join Times Network as CEO, marking a major leadership addition amid ongoing senior-level shifts at the broadcaster. Sehgal, who exited Zee Entertainment Enterprises in August 2025 after serving as Chief Growth Officer and leading the advertising revenue vertical, brings extensive experience across Star India, Univista TV and Times FM. His … Read more
Samsung Ads has appointed Vignesh V as Director of Ad Sales for India, tasking him with expanding the business and strengthening partnerships across advertisers, agencies and trade desks. With over two decades of experience spanning Disney, Amazon and most recently JioStar – Sports, Vignesh brings deep expertise in ad sales, revenue strategy and global syndication. … Read more
Google has joined hands with Tiger Telly – the advertising vertical of Tiger Baby, founded by filmmakers Zoya Akhtar and Reema Kagti – for a new campaign spotlighting the company’s latest AI mode. The collaboration brings together cinematic storytelling and practical demonstrations to show how Google’s AI can simplify day-to-day tasks. Video Link: https://www.instagram.com/reel/DRBnftGEbhg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The … Read more
Mahindra Holidays & Resorts India Ltd (MHRIL) has unveiled a refreshed identity for its flagship vacation ownership brand, reintroducing Club Mahindra as “Club M”. The rebrand marks a strategic shift toward a more premium, experience-first positioning tailored for affluent, modern Indian families seeking flexible and personalised leisure travel. The revamped identity is part of a broader … Read more
Pizza Hut has unveiled its latest brand campaign, Flip To The Cheese, built around one insight the company says has remained constant over the years – India’s unwavering love for cheese. Guided by consumer demand for more indulgence and a younger, more playful pizza experience, the brand has introduced Ultimate Cheese, a crust upgrade that puts molten … Read more
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