×

Ed-a-Mamma Introduces ‘Your Baby Safe’ Range, Redefining Gentle and Trusted Baby Care

Ed-a-Mamma, the purpose-driven children’s lifestyle brand founded by Alia Bhatt, has entered the baby and kids’ personal care segment with its new range, Your Baby Safe, accompanied by a heartfelt campaign film that emphasizes safety, trust, and gentle care. The launch event was held at Jio World Drive, Mumbai, and featured a life-sized product installation, … Read more

NDTV to Air ‘BMC Power Play’ Ahead of Mumbai Civic Elections to Explore Governance and Urban Priorities

As Mumbai prepares for the 227-member Brihanmumbai Municipal Corporation (BMC) elections on January 15, 2026, NDTV will broadcast a special programme, BMC Power Play, on January 11. The show aims to unpack the elections’ impact on the city’s governance, infrastructure, political leadership, and day-to-day civic decision-making. Rahul Kanwal, CEO and Editor-in-Chief, NDTV, highlighted the importance … Read more

Kingfisher Refreshes Its Iconic Jingle for WPL with a High-Energy Celebration of Women’s Cricket

Kingfisher Premium Packaged Drinking Water has unveiled a lively new brand film for the Women’s Premier League (WPL), reimagining its iconic ‘O la la la leo’ jingle with a contemporary twist. Titled Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo!, the campaign captures the confidence, excitement and cultural shift surrounding women’s cricket … Read more

A Decade of Netflix in India: Scaling Premium Entertainment Through Local Stories and Language Diversity

As Netflix completes a decade in India, its leadership reflects on how the market has shaped the platform’s evolution-without diluting its premium positioning. Co-CEO Ted Sarandos said Netflix expanded pricing and product options to improve accessibility while staying true to its core promise of quality. Continuous innovation across user experience, payments, partnerships and distribution, he … Read more

National Geographic and vivo India Collaborate for Original Wildlife Photography Series

National Geographic Creative Works has partnered with vivo India to launch an original four-part wildlife series titled Go Into the Wild, spotlighting mobile wildlife photography and immersive visual storytelling. The series explores some of India’s most remote and biodiverse regions, blending technology with nature-led narratives. Go Into the Wild follows four wildlife photographers, including National … Read more

Temple Isn’t a Product Yet: Separating Speculation from Reality Around Goyal’s Wearable

In early 2026, Zomato founder and CEO Deepinder Goyal sparked widespread online discussion after appearing on a podcast wearing a small metallic device near his temple. The gadget, quickly dubbed Temple, triggered curiosity, memes, and even unsolicited advice – much of it warning people not to buy it. However, the most important fact remains: Temple … Read more

WPL 2026: From Empowerment Platform to Prime-Time Brand Playground

The Women’s Premier League (WPL) has rapidly evolved into one of the most attractive properties for Indian advertisers, signaling a clear shift from an empowerment-led narrative to a mainstream commercial sports ecosystem. In just four seasons, the league has earned strong brand confidence, driven by rising viewership, star player equity, and a diversified audience base. … Read more

Mathrubhumi and Federal Bank Amplify Young Voices with 10th Edition of ‘Speak for Kerala’

Mathrubhumi Group has partnered with Federal Bank to launch the 10th Kerala edition of Speak for India, reinforcing its long-standing commitment to youth-led public discourse and democratic engagement. The grand finale of Speak for Kerala is scheduled for January 16, 2026, marking a significant milestone for the initiative in the state. Launched in 2014, Speak … Read more

Randeep Hooda Joins STAGE as Brand Ambassador, Driving Regional OTT Expansion in 2026

STAGE, the regional OTT platform known for its hyperlocal content, has announced actor Randeep Hooda as its new brand ambassador, ahead of its expansion into additional markets and regional languages in 2026. The partnership is aimed at broadening STAGE’s audience base while highlighting the cultural pride embedded in languages such as Haryanvi, Rajasthani, and Bhojpuri. … Read more