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Day: January 13, 2026

News18 Marathi Unveils New Identity, Reinforcing Its Position as Maharashtra’s Voice

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News18 Lokmat has officially rebranded as News18 Marathi, marking a significant milestone in the channel’s journey. The new brand identity was unveiled by Maharashtra Chief Minister Devendra Fadnavis, signaling a renewed commitment to strong regional journalism backed by the Network18 ecosystem. The rebranding follows Network18’s complete acquisition of IBN Lokmat News Pvt. Ltd. in October … Read more

Kalyan Jewellers Partners with RCB Women as Official Style Partner for WPL 2026

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Kalyan Jewellers has announced a new partnership with Royal Challengers Bengaluru Women (RCB Women), coming on board as the team’s Official Style Partner ahead of the Women’s T20 League 2026 season. The association aligns two brands that share values of confidence, individuality, and a modern Indian identity, both on and off the field. As part … Read more

Narratif Launches in India to Transform Influencer Marketing Strategy

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Narratif has officially launched in India, positioning itself as a consultancy and enterprise intelligence platform for influencer-led marketing. Co-founded by Rushabh Deena Shah and Sarvesh Singh, the company aims to help brands move beyond short-term, campaign-focused influencer activity toward long-term, strategically governed creator ecosystems. The platform addresses a growing gap in India’s influencer marketing landscape. … Read more

Paramount Escalates Takeover Battle Against Warner Bros Discovery Over Netflix Deal

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Paramount has filed a lawsuit against Warner Bros Discovery (WBD) in the Delaware Chancery Court, seeking greater transparency around WBD’s proposed $82.7 billion merger with Netflix. The move marks an intensification in Paramount’s challenge to the Netflix-backed deal while promoting its own all-cash offer. Led by David Ellison, Paramount plans to nominate directors to WBD’s … Read more

Joy Personal Care Celebrates Sisterhood with ‘Behenhood’ Campaign During WPL 2026

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Joy Personal Care (JOY), from RSH Global, has launched its latest digital campaign, ‘Behenhood’, celebrating the power of women supporting women. Aligned with the UP Warriorz’s ongoing association in the Women’s Premier League (WPL), the campaign highlights everyday moments of camaraderie, resilience, and collective growth, reflecting the brand’s commitment to women’s empowerment, inclusivity, and diversity. … Read more

CNN-News18 presents Ballot Maximum City: Decoding Mumbai’s Biggest Civic Battle

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As the Brihanmumbai Municipal Corporation (BMC) heads to polls on 15 January, CNN-News18 ramps up extensive on-ground election coverage through its special programming ‘Ballot Maximum City’. CNN-News18 brings together its strongest editorial resources, top anchors, editors and reporters, to decode one of the most crucial civic elections in the country’s financial capital. As India’s richest municipal … Read more

KFC Blends Glamour and Grub in New Dunked Range Campaign with Tamannaah Bhatia

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KFC has launched a new campaign to promote its Dunked range, featuring actor Tamannaah Bhatia in a playful behind-the-scenes film set around a red-carpet moment. The campaign takes inspiration from popular celebrity “get ready with me” content, blending fashion, food, and pop culture into a light-hearted narrative. Link: https://www.instagram.com/reel/DTZpLDcksqx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film opens with Tamannaah preparing … Read more

Ather Energy Shifts Focus to Everyday Ease in New Brand Campaign

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Ather Energy has unveiled its latest brand campaign, ‘It’s Easy on an Ather’, spotlighting how technology enhances everyday riding without demanding attention. Instead of highlighting specifications or performance metrics, the campaign focuses on routine on-road situations to demonstrate how Ather’s built-in features work quietly in the background to support daily commuting. The films portray familiar … Read more

Herbalife Strengthens Commitment to Women’s Cricket with TATA WPL 2026 Partnership

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Herbalife India has reaffirmed its commitment to women’s sports by continuing as the official Nutrition Partner for the TATA Women’s Premier League (WPL) 2026, in association with the Board of Control for Cricket in India (BCCI). The renewed partnership underscores Herbalife’s focus on supporting elite athletes through science-based nutrition that enhances performance, endurance, and recovery. … Read more

JioStar Taps India’s Women World Champions to Ignite T20 World Cup 2026 Fever

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JioStar, the official broadcast and digital partner for the ICC Men’s T20 World Cup India & Sri Lanka 2026, has unveiled its opening campaign film, setting the tone for India’s title defence on home soil. Marking a notable creative shift, the film features reigning ICC Women’s Cricket World Cup champions Jemimah Rodrigues, Deepti Sharma, and … Read more

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