KFC has launched a new campaign to promote its Dunked range, featuring actor Tamannaah Bhatia in a playful behind-the-scenes film set around a red-carpet moment. The campaign takes inspiration from popular celebrity “get ready with me” content, blending fashion, food, and pop culture into a light-hearted narrative.

Link: https://www.instagram.com/reel/DTZpLDcksqx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The film opens with Tamannaah preparing for a red carpet appearance alongside her styling and glam team. Viewers are taken through the familiar chaos of outfit selection, makeup touch-ups, and last-minute styling decisions. Midway through the preparation, the narrative shifts as Tamannaah pauses the glamour routine to indulge in KFC’s newly introduced Dunked range, seamlessly weaving a food moment into the fashion-focused setting.

As the film progresses, visual cues subtly link the product to the overall look and mood, before concluding with Tamannaah stepping out in her completed red carpet avatar. The campaign maintains a fun, casual tone, using a format that audiences instantly recognise and engage with, while keeping the food front and centre without disrupting the flow of the story.

Commenting on the campaign, Tamannaah Bhatia shared that red carpet prep is always energetic and enjoyable, and that sharing those moments with fans made it even more special. She added that indulging in the KFC Dunked range during the process perfectly matched her “glossy, sassy and saucy” red carpet vibe.

The campaign also spotlights KFC’s Dunked range, which features chicken paired with new sauce variants, including Fiery Texas BBQ. By combining celebrity culture, behind-the-scenes authenticity, and indulgent food visuals, KFC positions the Dunked range as a bold, flavour-packed offering designed to resonate with younger, social-media-savvy audiences.