India Gate Uplife has rolled out a digital-first campaign titled #KeepItUp with Uplife, strategically timed around Quitters’ Day-commonly observed on the second Friday of January, when enthusiasm for New Year health resolutions tends to dip. Instead of shaming people for falling off track, the campaign reframes the moment as an opportunity to build sustainable, long-term … Read more
redBus has launched the Discover Bharat Sale, a nationwide campaign designed to encourage travellers to explore destinations within India during the festive and holiday travel season. Timed around the harvest festivals, the Magh Mela period, and the Republic Day long weekend, the initiative taps into heightened travel intent by positioning domestic journeys as accessible, familiar, … Read more
Cloudflare, the connectivity cloud company, has announced the acquisition of Human Native, an AI data marketplace connecting creators with AI developers. The move aims to simplify how developers discover and access high-quality content while enabling creators and publishers to optimize, price, and monetize their data in a transparent manner. Founded in 2024 and backed by … Read more
Warner Bros. Discovery’s premium sports channel, Eurosport India, is set to expand its portfolio by introducing pickleball to Indian viewers in 2026. As part of this move, the channel will provide exclusive coverage of the World Pickleball League (WPBL) Season 2, scheduled from January 24 to February 8 at Mumbai’s Jio World Garden. The tournament … Read more
Honda Cars India has officially launched a review for its digital media agency, inviting pitches for a mandate estimated at around ₹50 crore. The engagement will encompass strategic digital media planning and buying across multiple channels, aiming to support both brand-building and retail activation initiatives for the company’s key models, including Amaze, City, and Elevate. … Read more
Harvest Gold has partnered with the Delhi Capitals Women’s team for the 2026 season, joining as the team’s official breakfast partner. The collaboration aims to connect everyday breakfast consumption with women’s cricket, reflecting shared values of health, energy and active lifestyles. Under the partnership, select Harvest Gold products-including bread, buns, pavs, and sweet baked goods-will … Read more
Thums Up has revealed a refreshed visual identity, marking its first major design update in over 20 years. Developed by the brand’s in-house design team in collaboration with design agency SUPERULTRARARE, the rebrand aims to strengthen consistency and adaptability across today’s increasingly digital and retail-driven brand touchpoints. The update retains Thums Up’s most recognizable visual … Read more
Stovekraft has launched a new advertising campaign for its Pigeon Idiyappam Maker, introducing a distinctive brand character, Insta-Mami, to reflect evolving attitudes toward traditional cooking in modern Indian households. The campaign positions the electric idiyappam maker as a contemporary alternative to manual, effort-intensive tools that have long dominated the category. At the center of the … Read more
Himalaya Wellness has launched a new digital campaign titled Remember Her Face in collaboration with the RCB Women’s team, marking the fourth consecutive year of their partnership. The campaign shifts focus from established stars to young girls training at the grassroots level, highlighting the importance of early recognition, mentorship and support in women’s cricket. The … Read more
Aludecor has unveiled a new television and digital campaign aimed at raising awareness around fire safety and material performance issues associated with aluminium composite panels (ACP) used at construction sites. The initiative focuses on the risks that arise when material choices are driven by cost or unverified claims rather than proven testing and performance standards. … Read more
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