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Hyundai Powers Global Cultural Storytelling with CNN Originals Series “K-Everything”

Hyundai Motor Company has strengthened its long-standing partnership with CNN International Commercial (CNNIC) by launching a new global campaign centered around cultural storytelling. As part of this collaboration, Hyundai is the exclusive sponsor of K-Everything, a CNN Originals Series that explores the roots and global influence of Korean culture, creativity, and innovation. The four-part, host-led … Read more

Nike Set to Relaunch India Online Store with Nykaa Partnership from February 2026

Nike is preparing to relaunch its online operations in India with beauty and fashion retailer Nykaa as its new local partner, effective February 2026. The move marks a significant step in strengthening Nike’s digital-first strategy in the Indian market, with a clear focus on improving customer experience, delivery speed, and service efficiency. As part of … Read more

Xylys Onboards Abhishek Sharma to Strengthen Youth Connect and Contemporary Appeal

Premium watch brand Xylys has appointed Indian cricketer Abhishek Sharma as its new brand ambassador, signaling a strategic move to deepen its connection with younger, style-conscious consumers. The partnership reflects Xylys’ intent to align with a new generation that values performance, individuality, and modern design. Marketed and retailed by Titan Company, Xylys is positioned at … Read more

Dabur Q3 FY26: Higher Ad Spend Fuels Volume-Led Growth and Market Share Gains

Dabur India reported a steady performance in Q3 FY26, marked by increased brand investments and improved financial outcomes. The FMCG major raised its advertising, and promotion spends by 5.3% year-on-year to Rs 238 crore, reinforcing its focus on driving demand and strengthening market presence. This compares to Rs 226.7 crore in the same quarter last … Read more