Hyundai Motor Company has strengthened its long-standing partnership with CNN International Commercial (CNNIC) by launching a new global campaign centered around cultural storytelling. As part of this collaboration, Hyundai is the exclusive sponsor of K-Everything, a CNN Originals Series that explores the roots and global influence of Korean culture, creativity, and innovation.
The four-part, host-led travel series traces the rise of Korean cultural power across the world, from Seoul to Singapore and beyond. It highlights the passion and originality that have shaped Korea’s global cultural footprint, spanning music, film, food, and beauty. The series is hosted by Tony Award-nominated actor, director, producer, and social advocate Daniel Dae Kim, who guides viewers through Korea’s creative landscape and its growing international appeal.
K-Everything features appearances by renowned Korean and global personalities, including singer Taeyang, actor Lee Byung-hun, Michelin-starred chef Corey Lee, and supermodel Irene Kim. The series will air on CNN International in spring 2026, with all episodes also streaming on HBO Max. A dedicated digital hub will further expand the experience with curated content celebrating Korean creativity and influence.
This campaign marks a milestone for CNNIC, as it is the first time the network has partnered with a brand on a CNN Originals Series for global distribution. The collaboration builds on a 22-year relationship between Hyundai and CNNIC, which has previously produced acclaimed projects such as Visionaries (2024) and Saved by the Future (2020).
Through K-Everything, Hyundai reinforces its Korean heritage while aligning with its brand vision of “Progress for Humanity.” By spotlighting authentic cultural narratives, the brand aims to inspire global audiences and foster deeper cultural exchange across markets worldwide.
