KISNA Diamond and Gold Jewellery has unveiled its Valentine’s Day campaign, ‘Kyunki Pyaar Jatana Zaroori Hai’, spotlighting the idea that love is not defined by grand gestures or a single day, but by consistent expression in everyday life. Video: https://www.youtube.com/watch?v=5rwqXJuaOCY At the heart of the campaign is a 125-second digital film featuring an older couple reflecting … Read more
Generali Central Life Insurance has launched the second phase of its national brand campaign, Here Now, shifting the narrative from brand introduction to life-stage financial planning. Video : https://www.youtube.com/watch?v=jVhVHtkuMiw Originally introduced in November 2025 after Central Bank of India joined as a joint venture partner, the campaign now moves beyond awareness to address long-term priorities such … Read more
Ahead of Valentine’s Day, Instamart launched Phools in Love, a digital-first campaign centred on a public installation in Bandra, Mumbai. The activation featured two oversized sunflowers placed on a bench, inviting passersby to pause, sit and interpret the scene-without any explanation. Link: https://www.instagram.com/reel/DUYVc_gEj08/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Inspired by a classic Bollywood visual trope-where flowers often symbolised unspoken romance-the installation … Read more
After years of poking fun at Valentine’s Day, Cadbury 5 Star has taken an unexpected turn. The brand, known for its “Eat 5 Star. Do Nothing” philosophy, has announced it is ‘ending the war’ against the occasion and attempting to ‘restore’ it. Video: https://www.youtube.com/watch?v=xnkpzYoqfYM Conceptualised by Ogilvy, the campaign began with a teaser announcing that … Read more
Myntra has launched culture-led sneaker brand Comet on its platform with a large-scale outdoor activation in Mumbai, turning the brand’s debut into a high-impact public spectacle. To mark the rollout, the e-commerce platform unveiled an immersive OOH installation in Bandra, designed to resemble a comet crash-landed in the city. Featuring textured surfaces, smoke effects and … Read more
Jagran New Media, the digital arm of Jagran Prakashan, has launched jagranreviews.com, a standalone platform aimed at strengthening its affiliate marketing business through content-led commerce. Positioned as an editorial-first destination, the platform focuses on in-depth product reviews, comparisons and shopping guides across electronics, appliances, fashion, beauty, home and lifestyle. Coverage spans categories such as smart … Read more
Dhwani Gandhi Shah has taken on a new role as Vice President of Growth and Strategy at The Leapfrog Network. In this position, she will lead the network’s growth agenda and strategic initiatives, focusing on expanding capabilities, partnerships, and long-term business impact.
Susovit Kumar Nandy has stepped into the role of Marketing Manager at Tata Group – MD Healthcare Division. In his new position, he will focus on strengthening brand awareness and driving strategic business intelligence, leveraging AI-led, data-driven insights to build a differentiated presence and support sustainable growth in the medical and diagnostic space.
Eloelo Group has elevated Nishant Kumar to the role of Chief Marketing Officer, a move aligned with its growth and scale ambitions. Previously Senior Vice President – Marketing & Revenue, Kumar has been a core part of the leadership team for two years, driving growth across the group’s Bharat-first portfolio to a pan-India user base … Read more
Uber has appointed longtime executive Balaji Krishnamurthy as its new Chief Financial Officer, with current CFO Prashanth Mahendra-Rajah stepping aside to continue as a senior finance advisor to CEO Dara Khosrowshahi until July 1, 2026. Krishnamurthy, currently VP – Strategic Finance, has been with Uber since 2019 and previously led investor relations between 2020 and … Read more
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