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Wendy’s India Taps T20 Fever with Coca-Cola in Reward-Led Cricket Campaign

Wendy’s India has rolled out a nationwide consumer engagement campaign themed around the T20 World Cup, in partnership with Coca-Cola, the official sponsor of the tournament. Timed to capitalize on India’s cricket frenzy, the initiative blends food, fandom, and rewards to turn everyday burger orders into celebratory moments. Running from February 7 to March 8, … Read more

boAt Turns Road Rage into Proof with ‘Avoid Dash Dash’ Dashcam Campaign

boAt has entered the dashcam category with the launch of its Hive Dashcam range, backed by a digital-first campaign titled ‘Avoid Dash Dash’. Staying true to the brand’s tone of wit and everyday relatability, the campaign uses a familiar urban scenario to position dashcams as a practical solution to India’s chaotic road culture. The film … Read more

Airbnb Bets on Premium Travellers as Luxury Demand Fuels Q1 Revenue Outlook

Airbnb is doubling down on high-end travel demand as affluent consumers continue to spend, even while budget-conscious travellers scale back. The platform reported stronger-than-expected quarterly revenue and forecast a solid first quarter, underlining the resilience of premium travel heading into 2026. Airbnb said guests are increasingly choosing larger, more upscale properties and travelling to higher-priced … Read more

Honasa Q3 FY26 Signals Shift from Heavy Ad Spend to Smarter Marketing Efficiency

Honasa Consumer Ltd delivered a strong performance in Q3 FY26, reporting a 93% year-on-year jump in consolidated profit after tax to Rs 50.2 crore, driven by margin expansion and tighter control over advertising spends. For the October–December quarter, the company’s revenue from operations grew 16.2% YoY to Rs 601.5 crore, while total income stood at … Read more

Spinny Drives Fan-First Creator Marketing with KSI’s India Tour

KSI’s recent India tour turned into a masterclass in creator-led brand engagement, as Spinny partnered with the global creator to deliver high-impact, fan-first experiences across Mumbai and Delhi. Rather than relying on conventional endorsements, Spinny embedded itself directly into KSI’s content ecosystem. One of the most talked-about moments unfolded at Juhu Beach, where an unannounced … Read more

Mobavenue AI Tech posts 67% YoY revenue surge in Q3 FY26, strengthens margins and platform momentum

Mobavenue AI Tech Limited has reported a strong financial performance for the quarter ended December 31, 2025, delivering robust year-on-year growth across revenue, profitability and margins. The company’s unaudited consolidated results highlight the continued scale-up of its AI-powered, outcome-driven advertising and marketing platforms. Revenue from operations for Q3 FY26 stood at ₹5,512 lakhs, registering a … Read more

Prime Video spotlights Asian storytelling with first-ever International Originals showcase for 2026 slate

Prime Video offered an early preview of its 2026 Asian content slate at the inaugural Prime Video Presents: International Originals, underlining its growing focus on globally resonant stories from Japan, Korea, and India. The showcase was unveiled by Gaurav Gandhi, Vice President, APAC & ANZ, Prime Video, and reinforced the platform’s long-term commitment to premium … Read more

District by Zomato champions thoughtful romance in Valentine’s Day campaign with Ishaan Khatter

District by Zomato has unveiled a new Valentine’s Day campaign that celebrates a simple but often overlooked truth in modern romance: effort matters. Featuring actor Ishaan Khatter, the film offers a light-hearted yet insightful take on dating, nudging audiences to move beyond vague plans and embrace intentional, well-thought-out gestures. Video Link: https://www.instagram.com/reel/DUpWD2aCImH/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The campaign opens … Read more

PUMA, Bumble and HYROX redefine Valentine’s Day with fitness-first dating experience in Bengaluru

PUMA India has partnered with Bumble and HYROX to introduce a new fitness-led dating format this Valentine’s Day, aimed at singles who prefer movement over small talk. The one-day activation will take place on February 14 at Phoenix Market city, bringing together fitness-curious individuals aged 21–35 for a beginner-friendly workout followed by a social mixer. … Read more