Bakingo has unveiled its latest brand film under the ‘Never Stop Wishing’ philosophy, highlighting that life’s most meaningful victories often come in small, personal moments rather than grand milestones. The campaign focuses on a relatable insight-women’s attention to how they appear in photographs can make simple moments emotionally significant. The film captures a journey from … Read more
Kwality Wall’s is set to make its stock market debut on February 16, with shares scheduled to begin trading on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE). The listing follows the formal demerger of Hindustan Unilever’s ice cream business into a separate entity. The demerger, first approved by HUL’s … Read more
Mumbai: In a stirring tribute to the nation’s defenders, JK Paper, in collaboration with Curly Tales, has unveiled ‘Sandese Aate Hai’, a nationwide initiative transforming handwritten letters into heartfelt messages of gratitude for India’s armed forces. Rooted in the belief that gratitude should travel as far as duty does, the campaign takes viewers deep into … Read more
New Delhi: Air India has unveiled a new 360-degree brand campaign, “The Premium You Deserve,” spotlighting what it calls India’s only Premium Economy experience. The initiative reframes comfort not as a luxury indulgence, but as a practical expectation for today’s traveller. Currently available on 60% of its aircraft, Air India’s Premium Economy is positioned as … Read more
In a night where ideas met impact and creativity proved its commercial might, the 25th edition of the Effie India Awards delivered both celebration and surprise. The country’s sharpest marketing minds gathered on 13 February 2026 at Taj Lands’ End, as the industry honored campaigns that didn’t just win hearts – but delivered measurable business … Read more
Bengaluru: Story TV has rolled out a vibrant new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga, blending cricketing flair with the fast-paced energy of short-form storytelling. The campaign film presents Chahal in a playful new avatar as “Chief Story Officer,” sparring creatively with Shefali as they brainstorm ideas for a new short … Read more
Mumbai: Hyundai Motor India, in collaboration with Universal Music Group for Brands (UMGB), has unveiled the season finale of Hyundai Spotlight with ‘Mainu Sab Mileya’, an original romantic track by singer-composer Akhil Sachdeva and emerging artist Shambhavi Thakur. Positioned as a contemporary love ballad, Mainu Sab Mileya captures the quiet comfort and emotional security found … Read more
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