HSBC Mutual Fund has launched a new campaign titled ‘Teen Tigda Kaam Tagda’, challenging a familiar cultural belief and reframing it through the lens of smart investing. Rooted in everyday Indian wisdom, the campaign draws from the commonly heard phrase “Teen tigda kaam bigda” to spark a conversation around how the number three can, in … Read more
Bajaj Broking has unveiled a new advertising campaign timed with the high-energy backdrop of the ICC Men’s T20 World Cup, reinforcing a simple but powerful idea: investing doesn’t have to be complicated. Rooted in its brand promise, ‘Seedhi Simple Investing – Bajaj Broking’, the campaign addresses a long-standing mental barrier for many Indians-the belief that … Read more
Cipcal has rolled out a new awareness-driven campaign for Cipcal 500, bringing back the much-loved television character Hansa to address an often-overlooked health concern among women above 30-calcium deficiency. Played by Supriya Pathak, Hansa is best remembered for her iconic line, “Main toh thak gayi bhaisaab.” In Cipcal’s latest campaign, the familiar phrase is reimagined … Read more
Tata Communications has unveiled a new corporate brand identity, “Together, limitless,” marking a significant shift in how the company positions itself in the global enterprise communications and technology landscape. The rebranding comes 24 years after the company’s inception and reflects its evolution from a connectivity-led organization to an integrated digital partner for enterprises. According to … Read more
Founded in 2019, FAE Beauty-short for Free and Equal-was built to challenge how beauty is created, marketed, and consumed in India. At a time when the industry leaned heavily on filtered visuals, limited shade ranges, and borrowed global formulas, FAE chose a radically different path: authenticity over aspiration. The brand was founded by Karishma Kewalramani, … Read more
Zee Entertainment Enterprises Limited (‘Z’) has announced the launch of ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through rising clutter and convert attention into lasting emotional affinity. Positioned as a solution for today’s multi-screen, high-noise environment, the format aims to move brands beyond visibility toward memorability and meaningful engagement. As … Read more
This Valentine’s Day, Tata Power has taken an emotional turn in a category traditionally driven by savings, subsidies, and specifications. With its latest campaign for Tata Power Solaroof, anchored in the line “Yeh On Toh Quality Lifelong”, the brand positions rooftop solar not as a short-term utility, but as a lifelong commitment built on trust. … Read more
Hero MotoCorp, in collaboration with creative agency FCB Interface, has unveiled a visually striking new campaign for its next-generation motorcycle, Glamour X. The film presents a futuristic narrative that blends technology, emotion, and nostalgia, telling a dreamy tale of ‘first love’ set to the iconic melody of Pehla Nasha. The campaign film is set in … Read more
Sony Pictures Networks India (SPNI) has acquired the television broadcast rights for the Indian Super League (ISL) 2025–26 season, following a sublicensing agreement with FanCode, the league’s official media rights holder. As part of the partnership, the tournament will be primarily telecast on Sony Sports Ten 2, strengthening SPNI’s football offering in the country. Under … Read more
The Walt Disney Company has issued a cease-and-desist notice to ByteDance, raising serious copyright concerns over the company’s newly launched AI video-generation model, Seedance 2.0. According to Disney, the platform appears to have been developed using copyrighted material from its iconic franchises without authorization or licensing. In its notice, Disney cited multiple instances where Seedance … Read more
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