Mumbai: Dabur Red Paste has unveiled the second leg of its popular ‘Chabaatey Raho’ campaign, aligning it with the high-voltage India vs South Africa cricket clash. Actor Manoj Pahwa reprises his role as the witty Shikari Chaubey Ji, bringing humor and fan-driven banter back to the forefront. Timed around one of cricket’s most intense rivalries, … Read more
Mumbai: PepsiCo India’s Sting Energy has unveiled a high-voltage campaign that transforms every cricket six into a signature ‘STIINNGGG’ moment. Built on the idea “Longer the Six, louder the Sting sonic,” the initiative aims to own the sound of cricket’s most electrifying shots this season. Positioning itself at the heart of peak match energy, Sting … Read more
Mumbai: Harpic Bathroom Ultra Cleaner has officially entered the market, marking one of the most significant innovations from Reckitt in over a decade. Strengthening its leadership in bathroom hygiene, Harpic has also appointed filmmaker Rohit Shetty as its new brand ambassador to amplify the launch. Indian households, especially in urban areas, often struggle with persistent … Read more
Meta has announced it will discontinue the dedicated Messenger website (messenger.com) in April 2026, marking the end of standalone desktop browser access for the chat service. The decision follows the recent shutdown of Messenger’s desktop applications for Windows and Mac, further consolidating the platform within Meta’s core ecosystem. Once implemented, users visiting messenger.com will be … Read more
Cheil India has unveiled a new brand film for Samsung Galaxy Book5 that captures the quiet, introspective moments Gen Z faces while navigating life’s defining choices. Rather than positioning AI as a technical feature, the film presents it as an intuitive companion-one that seamlessly adapts to evolving interests and creative impulses. Built around the thought … Read more
A cryptic teaser featuring Pankaj Tripathi has surfaced online, instantly capturing attention with its suspenseful tone and eerie background score. The short clip opens with a striking visual-Tripathi, eyes widened and mouth agape, seemingly reacting to something unseen behind him. The thumbnail’s bold declaration, “He is coming,” adds to the growing intrigue. Video Link: https://www.instagram.com/reel/DU4rQ9jgiHg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more
TRENDS embraced the spirit of Valentine’s Day with a tech-forward campaign that fused fashion, emotion and artificial intelligence. In collaboration with Bengaluru-based creative agency Phantom Ideas, the brand launched ‘Say It with A Song’-a digital activation designed to help consumers express love through AI-generated, personalized music tracks. At the heart of the initiative is the … Read more
Gourmet Popcornica has named 3M Media Works as its strategic communications partner, marking a significant step in strengthening its corporate narrative and stakeholder engagement strategy. The mandate focuses on building thought leadership and enhancing the company’s positioning as it scales operations across business and consumer segments. Founded in 2014 and headquartered in Chennai, Gourmet Popcornica … Read more
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