Numeros Motors has appointed Arun Srivastava as Chief Executive Officer, effective April 2, 2026, succeeding founder Shreyas Shibulal, who will continue on the board. With over two decades of experience, including his recent role at the Greaves Cotton Limited group behind the Ampere EV brand, Srivastava will lead operations, strategy, partnerships, and expansion. The move … Read more
Veteran journalist Barkha Dutt is set for a possible mainstream return, with reports suggesting a consulting stint at Network18 Media & Investments Limited’s Firstpost. She is expected to host weekly and monthly geopolitics-focused shows starting May, strengthening the platform’s India-centric global coverage. Fresh off acclaim for her reporting on Operation Sindoor and the West Asia … Read more
Saffola Oats is tapping into India’s cricket frenzy with a culturally charged campaign, “Bowl Apna Apna,” bringing together food, city pride, and competition. Partnering with Kunal Kapur, the brand transforms a simple bowl of oats into a platform for regional rivalry and creative expression. At the centre of the campaign is Chef Kunal in a … Read more
Asian Paints is reimagining how functional home solutions are marketed with its latest campaign for Damp Proof, positioning the product as the “Superstar of Waterproofing.” The integrated campaign, tailored for South Indian markets, blends cinema, music, and everyday home realities to create a culturally rooted narrative. Inspired by the high-energy appeal of the iconic Rowdy … Read more
Rasna is tapping into nostalgia with its Summer 2026 campaign for Rasna Nutri+, bringing back the much-loved “Prankies” and reimagining childhood fun for a new generation. Fronted by Rakul Preet Singh, the campaign blends playful storytelling with a functional product proposition. Built around the theme “Har Pack Mein Prank”, the campaign showcases a light-hearted prank … Read more
Paragon has rolled out a cashback offer on its women’s footwear range, aiming to drive trial and accelerate growth in the category. The initiative introduces a simple, tech-enabled incentive designed to make purchases more appealing while reducing friction in redemption. Under the offer, consumers can receive an assured ₹30 cashback by scanning a QR code … Read more
BULLET microdrama and ZEE5 have introduced ‘Mom Talks, Maa Ki Baat – Maa Ke Jazbaat’, a new parenting-focused content IP hosted by Parineeti Chopra. The nine-episode series marks a strategic push into relatable, experience-led parenting content within the digital ecosystem. The show features celebrity parents like Imran Khan, Neha Dhupia, Vikrant Massey and Gauahar Khan … Read more
Advertising Rocks is set to return for its fourth season at Goafest 2026, promising a high-energy celebration of music and creativity within the advertising, media, and marketing community. The platform continues to spotlight hidden musical talent from across the industry, offering professionals a stage to express themselves beyond their day-to-day roles. Hosted as part of … Read more
Campbell Wilson has resigned from his role as Chief Executive Officer and Managing Director of Air India, according to reports. His exit comes at a crucial time for the Tata Group-owned airline, which has been undergoing a major transformation since its acquisition from the Government of India in January 2022. Wilson took charge in July … Read more
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