Publicis Groupe Launches Data-Driven Influencer Platform in India
Publicis Groupe has introduced its global influencer marketing solution, Influential, in India, marking a strategic shift toward a more structured and data-led creator ecosystem. The initiative aims to transform influencer marketing from a fragmented, creator-centric activity into a scalable, performance-driven growth engine. To lead this expansion, Diwaker Chandani has been appointed Managing Partner for Influential … Read more
