×

Vivo x Andaz Delhi’s ‘Switch Off’ Turns Dining into a Digital Detox Experience

Vivo has partnered with Andaz Delhi by Hyatt to launch ‘Switch Off’, a social experiment designed to encourage mindful, phone-free dining. The initiative, hosted at Soul Pantry within the hotel, reimagines mealtime as a space for real conversations and uninterrupted connections. Video Link: https://www.instagram.com/reel/DXL_sLtDGtm/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The concept is simple yet impactful. Guests are invited to place … Read more

Aakash’s ‘Kash Nahi Aakash’ Campaign Targets Aspirational Students Across India

Aakash Educational Services Limited (AESL) has launched its new integrated campaign, ‘Kash Nahi Aakash’, aimed at connecting with students navigating career aspirations and academic choices. Conceptualised by Red Bangle Film Collaborative, the campaign is designed to reach audiences across both urban centres and emerging markets through a comprehensive, multi-channel rollout. Built on the insight that … Read more

Acko CMO Ashish Mishra Exits After Six-Year Run Shaping Digital Insurance Brand

Acko Chief Marketing Officer Ashish Mishra has stepped down after nearly six years with the company, concluding a significant stint during which he helped shape the brand’s identity in India’s digital insurance space. With prior experience at HSBC and leading agencies, Mishra played a key role in driving Acko’s marketing strategy, brand positioning, and adoption … Read more

Youva x Naruto: Navneet Turns Everyday Stationery into a Pop Culture Statement

Navneet Education’s brand Youva has partnered with the globally popular anime Naruto to launch a themed range of notebooks, aiming to make everyday stationery more aspirational for young consumers. Video Link: https://www.instagram.com/reel/DW9SKSliKI7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The collection features long books, spiral notebooks, jumbo notebooks, and drawing books, all designed with fan-favourite characters like Naruto Uzumaki, Sasuke Uchiha, Sakura … Read more

CNN-News18 Kolkata Town Hall Celebrates Bengal’s Cultural Power with ‘Bhalobasa Bengal – Inspiring Bharat’

CNN-News18 is set to spotlight Bengal’s enduring cultural influence with its special Kolkata Town Hall edition themed ‘Bhalobasa Bengal – Inspiring Bharat’ on April 20, 2026. The event pays tribute to the state’s legacy of shaping India’s artistic, intellectual, and creative identity across generations. Hosted aboard a cruise on the iconic Hooghly River, the setting … Read more

Tata Play Binge ‘Shots’ Expands with Pocket Films to Power Short-Form Storytelling

Tata Play Binge has strengthened its micro-drama offering by onboarding Pocket Films to its short-form content hub, Shots. The partnership brings a fresh slate of micro-dramas and short films to the platform, available at no additional cost under an ad-supported model. Known for its strong catalogue of bite-sized storytelling, Pocket Films adds titles such as … Read more