ITC is intensifying its focus on protein-rich foods as it looks to capitalise on the rapidly growing health and wellness segment. With evolving consumer preferences and rising awareness around nutrition, the company is building a diversified portfolio of accessible, everyday protein options. Led by insights and innovation, ITC is expanding offerings across key brands such … Read more
Omnicom Group has announced a new regional leadership team under Omnicom Advertising Asia, aimed at helping brands navigate Asia’s complex and fast-evolving consumer landscape. Designed to accelerate growth and build long-term cultural relevance, the team brings together senior leaders across creativity, innovation, strategy, intelligence, and marketing. Reporting to Sean Donovan, the leadership lineup includes Peter … Read more
Agoda has launched its latest ‘What a Save!’ campaign in India, combining humour with strong value-led messaging to attract deal-savvy travellers. Offering up to 50% off on domestic hotel bookings, the campaign reinforces Agoda’s positioning as a platform that delivers both affordability and convenience. Conceptualised by 22feet, the campaign is built on a simple consumer … Read more
Dharampal Satyapal Group has launched the first-ever television commercial for its product under the Catch brand-Premium Iodised Pink Rock Salt-marking a strategic move beyond its stronghold in spices and sprinklers. Created by Dentsu Creative Webchutney, the campaign aims to build awareness and establish the brand’s presence in the evolving salt category. The TVC unfolds in … Read more
Britannia Industries has rolled out Tiger Hero Hunt, an awareness-driven campaign under its Tiger Krunch portfolio, aimed at helping children identify and respond to bullying through an engaging storytelling format. Conceptualised by VML, the initiative begins with a simple on-pack activation. Consumers scan a QR code on Tiger Krunch packs to enter a WhatsApp-based interactive … Read more
Tata Motors has appointed Pallav Singh as Deputy General Manager – Martech and AI, reinforcing its focus on data-driven marketing and digital innovation. In his previous role, he led Brand, PR, Digital, Social, CRM, and MarTech, bringing a well-rounded expertise to drive the company’s next phase of tech-enabled marketing growth.
Visa has appointed Suresh Sethi as its India Country Head, signalling a key leadership shift as it sharpens focus on the country’s rapidly expanding digital payments landscape. The move underscores Visa’s intent to strengthen its market presence and drive growth in one of its most strategic regions.
Adidas India has set social media abuzz with a minimalist yet intriguing teaser featuring Ranveer Singh. A monochrome close-up, paired with the caption “You’re in his territory. And he’s got something waiting for you,” is all the brand revealed-no product, no details, just anticipation. The move reflects a classic pre-drop strategy, where the celebrity’s cultural … Read more
Nykaa marked its 14th birthday with a creative on-ground activation at Bandstand Promenade, turning the scenic seafront into a lively celebration space. Held on April 18–19, the highlight was a giant interactive birthday cake designed to engage visitors in a fun and memorable way. The installation wasn’t just for display-it introduced a gamified experience where … Read more
Netflix has teamed up with top cricket franchises to launch its latest campaign, Chill Like A Champion, blending the intensity of the game with the calm of post-match downtime. As the official entertainment partner of Mumbai Indians and Sunrisers Hyderabad, the platform taps into a simple yet relatable insight: while cricket fuels adrenaline on the … Read more
All Rights Reserved @2025ViralVault
