Netflix has teamed up with top cricket franchises to launch its latest campaign, Chill Like A Champion, blending the intensity of the game with the calm of post-match downtime. As the official entertainment partner of Mumbai Indians and Sunrisers Hyderabad, the platform taps into a simple yet relatable insight: while cricket fuels adrenaline on the field, relaxation begins with Netflix off it.
The campaign features leading cricketers such as Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Ishan Kishan, and Travis Head, alongside comedian Sunil Grover. Through a series of light-hearted films, it flips the narrative-showing these stars not as entertainers, but as viewers unwinding with their favourite shows.
By spotlighting candid, off-field moments, Netflix humanises cricketing icons and mirrors the everyday habits of fans. The storytelling leans into warmth, humour, and relatability, capturing what happens after the stadium lights dim and the pressure fades.
Strategically, the campaign extends across digital platforms, social media, outdoor advertising, and transport hubs, ensuring strong visibility in key markets like Delhi NCR, Maharashtra, and southern states. Additionally, cricketers and franchises will amplify the campaign through reels, collaborations, and self-shot content across Netflix’s social ecosystem.
With Chill Like A Champion, Netflix positions itself not just as a streaming service, but as a natural companion to India’s cricket culture-keeping audiences entertained long after the final over.
