Day: April 27, 2026

Skincare just got a playful enforcer. Hyphen has rolled out its latest campaign featuring Kriti Sanon as the quirky yet convincing ‘SPF Police’-a character designed to remind consumers that sunscreen isn’t optional, it’s essential. Video Link: https://www.instagram.com/reel/DXjDwEDkhDP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign unfolds with a clever twist. It began with social media buzz hinting at Sanon stepping away … Read more

As cricket fever sweeps the nation, Swiggy is tapping into a familiar ritual-food and fandom-through its latest campaign featuring Dinesh Karthik. The digital film captures a simple truth: in India, watching a match is incomplete without something delicious on the table. Video Link: https://www.instagram.com/reel/DXRQYUUDLiD/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised around everyday match-day moments, the film-produced by Corcoise Films and … Read more

Hero MotoCorp is revving up its youth connect with the appointment of Ishaan Khatter as the brand ambassador for its scooter, Hero Xoom. Alongside the announcement, the company has rolled out a vibrant new campaign film that blends music, movement, and storytelling to position the scooter as a symbol of energy and individuality. Conceptualised by … Read more

In an age where print often fights for attention, Instamart and Go Zero found a way to make readers stop, open, and experience an ad. Their latest campaign, conceptualised by Havas Media India, transforms a traditional newspaper into something far more interactive-a refrigerator. Featured as a full-page spread in Hindustan Times, the ad comes with … Read more

The The Advertising Club has announced the appointment of three prominent industry leaders-Shashanka Chaturvedi, Sumona Sen, and Pallavi Chakravarti-as Jury Chairs for the ABBY Awards 2026, powered by The One Club for Creativity. Chaturvedi, co-founder of Good Morning Films, will chair the Video Craft category. A self-taught filmmaker known for his storytelling finesse, he has … Read more

In a world obsessed with metrics, Project Nanhi Kali is choosing to tell a different story-one that can’t be measured on a spreadsheet. Its latest film, Power of One, shifts the spotlight from scale to something far more personal: the transformation of a single life. Conceptualised by Ogilvy India, the film captures subtle yet powerful … Read more

In a shift from performance-led messaging to emotional storytelling, Sujata Appliances has launched its latest campaign, Sujata For Life, highlighting the role of its mixer grinders in life’s transitional moments. VIDEO Link: https://www.instagram.com/reel/DXRXnUQsaj8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film captures a bride entering a new home, adjusting to unfamiliar surroundings and routines. Amid this change, a Sujata mixer … Read more