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Where Beauty Meets Culture: Fenty Brings ‘Ki Haveli’ Experience to Mumbai

In a move that blends global glamour with local storytelling, Fenty Beauty has unveiled its immersive pop-up, Fenty Beauty Ki Haveli, at Phoenix Palladium. Running from April 25 to May 4, the activation-created in collaboration with Tira and Sephora-reimagines retail as an experience rooted in Indian aesthetics. Inspired by traditional haveli architecture, the space transforms … Read more

Dell Technologies Elevates Nidhi Hola to Director for APJC Marketing

Dell Technologies has elevated Nidhi Hola to Director for the APJC (Asia Pacific, Japan, and China) Executive Briefing Program and SMB Marketing, expanding her leadership remit in the region. Previously serving as Country Marketing Director for South Asia and Emerging Markets, Hola brings over two decades of experience across Dell, Microsoft, and GoDaddy. Her new … Read more

IndusInd Bank Appoints Jagdeep Mallareddy as Executive Director

Jagdeep Mallareddy has been appointed Executive Director at IndusInd Bank, bringing extensive experience in retail lending and financial services. He has previously led lending portfolios as CEO – Retail Lending at Piramal Finance and Axis Bank, driving growth across segments. With earlier stints at ICICI Prudential Life, HDFC Bank, Kotak Mahindra Prime, Cholamandalam Investment, and … Read more

Bestseller India Taps Tajeshwar Singh for Digital Leadership Role

Tajeshwar Singh has joined Bestseller India as Digital Head for Jack & Jones and Selected, marking a shift from platform-led digital commerce to brand-side leadership. With experience across Tata Digital, Flipkart, and Mensa Brands, he now steps in to drive Bestseller India’s growing digital ambitions, bringing a deep understanding of how brands scale within evolving … Read more

Vaseline Gets Real: Turning Runner Pain into a Bold ‘Nipple Sponsorship’ Play

In a move that’s equal parts unexpected and unmistakably clever, Vaseline is tackling a rarely discussed runner issue with its global Nipple Sponsorship campaign. The idea? Shine a spotlight on nipple chafing-a common yet overlooked discomfort in long-distance running-and position the brand as the go-to fix. At the center of this initiative is a partnership … Read more

Powermax Inspires At-Home Athletes with Shivam Dube Partnership

In a world where gyms are optional but discipline isn’t, Powermax is dialing up motivation with its latest campaign, Champions Train Different. The brand has partnered with Shivam Dube to spotlight a simple idea-high-performance training doesn’t need a stadium, just the right mindset (and the right equipment). The campaign puts Powermax’s premium fitness range front … Read more