Hero MotoCorp is revving up its youth connect with the appointment of Ishaan Khatter as the brand ambassador for its scooter, Hero Xoom. Alongside the announcement, the company has rolled out a vibrant new campaign film that blends music, movement, and storytelling to position the scooter as a symbol of energy and individuality.
Conceptualised by McCann India, the campaign features Khatter in a lively, high-energy setting, combining playful stunts with a light romantic narrative. The film is set to a reimagined version of a nostalgic track, adding a layer of familiarity while appealing to younger audiences. It concludes with the catchy line, “Get, Set, Xoom,” reinforcing the brand’s spirited identity.
The campaign reflects Hero MotoCorp’s focus on engaging urban youth by aligning with personalities that mirror their aspirations. Khatter’s dynamic screen presence and contemporary appeal complement the scooter’s positioning around speed, agility, and self-expression.
Available in multiple variants, including Xoom 110, 125, and 160, the scooter is designed as a performance-driven offering within the brand’s portfolio. The campaign leverages a mix of visual energy and cultural cues to create recall, while highlighting the product’s street-ready persona.
With this move, Hero MotoCorp continues to evolve its marketing approach-merging lifestyle storytelling with product performance-to build a stronger emotional connection with the next generation of riders.
