HEINEKEN has announced a major overhaul of its global marketing agency structure following a comprehensive ecosystem review, retaining dentsu as its global media partner while streamlining creative and production responsibilities across a smaller group of agencies. The restructuring is part of the brewer’s broader EverGreen 2030 Growth Strategy and ongoing commercial transformation efforts aimed at building a more … Read more
Samantha Jacobson is set to join OpenAI as Vice President of Partnerships (Monetization) after stepping down as Chief Strategy Officer at The Trade Desk. In her new role, Jacobson will lead monetization partnerships across advertising, distribution, platform infrastructure, and emerging business models. She will report to Torben Severson, Vice President and Head of Global Business … Read more
Mehak Gulati has stepped down as Chief Brand Officer at Airtel after a 7-year stint with the company. She was elevated to the role in October 2023 and also served as AI Transformation Lead during her tenure. Before joining Airtel, she spent eight years at Unilever, building her expertise in brand and marketing leadership.
Every year, Mother’s Day campaigns attempt to capture the emotion, warmth, and sacrifices associated with motherhood. But in 2026, brands seem to be moving beyond traditional gratitude-led storytelling and are instead focusing on something deeper – recognising mothers as individuals who deserve care, rest, identity, and emotional acknowledgment beyond their everyday responsibilities. This year’s campaigns … Read more
Rohit Sharma is all set to step into the entertainment space as Sony Pictures Networks India (SPNI) unveiled a new teaser announcing the World Cup-winning captain’s upcoming debut on its flagship platforms, Sony Entertainment Television and Sony LIV. Teaser Link: https://www.instagram.com/reel/DYE-4fHq8vh/?igsh=MXAydjRzc3RqanBpaw== Released across Sony’s television, digital, and social media channels, the teaser has already generated significant buzz among fans and viewers, … Read more
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