May 18, 2026 – Page 2 – Viral Vault India | Marketing, Ads, Brands, Campaigns, and More

One Screen to Rule Them All: Dish TV’s VZY Wants to End App-Switching Fatigue

May 18, 2026 by Newsroom

India’s entertainment landscape is fragmented – multiple apps, multiple subscriptions, multiple remotes. Dish TV thinks it has the fix. The company has launched VZY, a unified entertainment platform that brings together streaming services, live TV, pay-per-view content, and creator-led programming within a single ecosystem. The pitch is straightforward: less time searching, more time watching. VZY … Read more

Huella’s NXT Move: Where Programmatic Meets Creative Ambition

May 18, 2026 by Newsroom

For years, programmatic advertising has won on efficiency – automation, scale, access. What it never cracked was creativity. Huella, the creative intelligence and adtech company, is betting that’s the next frontier. The company has launched HuellaNXT, a new programmatic infrastructure layer designed to bring richer, interactive ad experiences into premium digital and connected TV environments. … Read more

When Ad Land Gets a Mic: Goafest Advertising Rocks Season 4 Turns Up the Volume

May 18, 2026 by Newsroom

Goafest 2026 is bringing its most star-studded jury yet to Advertising Rocks, the advertising industry’s only talent hunt dedicated to music – and Season 4 is shaping up to be its biggest chapter. Leading the grand finale jury is Prasoon Joshi – lyricist, screenwriter, CBFC Chairman, and Omnicom Advertising India Chairman – joined by celebrated … Read more

Instagram Built a Feature for the Unfiltered Moment : Instagram Instants

May 18, 2026 by Newsroom

Meta quietly rolled out a new Instagram feature called Instants last week, and the response has been anything but instant approval. The feature sends a photo the moment a user taps the shutter – no preview, no confirmation, no easy undo. Within days, Reddit threads and X were flooded with complaints, and “how to turn … Read more

Samsung India Elevates Shirish Agarwal to Head of MX Marketing

May 18, 2026 by Newsroom

Samsung India has elevated Shirish Agarwal to Head of Marketing – MX (Mobile eXperience) Business. With over two decades of experience in consumer technology and brand marketing, he will now lead marketing strategy for Samsung’s mobile, tablet, and wearable portfolio in India. Agarwal’s career includes leadership stints at Panasonic India, HP, Times Internet, and multiple … Read more

Royal Canin Walked Into Pet Fed With an Experiential Strategy

May 18, 2026 by Newsroom

Most brands treat experiential marketing as a presence play. Show up, set up a stall, hand out samples, go home. Royal Canin had a different brief entirely. At Pet Fed – India’s largest pet parent event – Royal Canin arrived not as a sponsor but as a content architect. Every on-ground activation was designed with … Read more

Flite Just Told Everyday Footwear to Keep Up With the Times

May 18, 2026 by Newsroom

Comfort was never the problem. Style was the conversation India’s everyday footwear brands weren’t quite having. Flite just decided to have it. Relaxo Footwears’ flagship family fashion brand has launched Style Ka Naya Andaaz – a new campaign built around its latest Buckle Range, a collection that sits at the intersection of all-day comfort and … Read more

Anooj Shetty steps into a bigger role at WPP Media.

May 18, 2026 by Newsroom

WPP Media has elevated Anooj Shetty to National Head – Client Development for Advanced TV, expanding his mandate from his earlier role as National Head – Growth Accounts. With over a decade of experience across media planning, business development, branding, and account management, Shetty will now focus on driving client engagement, revenue growth, and strategic … Read more

A building sale and India kept Dentsu’s quarter alive.

May 18, 2026May 18, 2026 by Newsroom

Dentsu Group’s first-quarter profit made headlines for the right reasons – and a few caveats worth nothing. The Japanese advertising giant reported net revenue of 295 billion yen, up 2.7% year-on-year, for the three months ended March 31, 2026. Profit attributable to owners of the parent surged 540.5% to 40.1 billion yen – a five-fold … Read more

Hinge’s Latest Campaign Is the First to Admit Dating Is Hard.

May 18, 2026 by Newsroom

Most dating app campaigns sell the fairytale. Tamika Young, Hinge’s newly appointed Chief Marketing and Communications Officer, chose a different brief entirely. Her first major campaign – Can’t Believe We Met on Hinge – is the third chapter of the platform’s ongoing creative series that began with It’s Funny We Met on Hinge. But where … Read more

One Screen to Rule Them All: Dish TV’s VZY Wants to End App-Switching Fatigue

Huella’s NXT Move: Where Programmatic Meets Creative Ambition

When Ad Land Gets a Mic: Goafest Advertising Rocks Season 4 Turns Up the Volume

Instagram Built a Feature for the Unfiltered Moment : Instagram Instants

Samsung India Elevates Shirish Agarwal to Head of MX Marketing

Royal Canin Walked Into Pet Fed With an Experiential Strategy

Flite Just Told Everyday Footwear to Keep Up With the Times

Anooj Shetty steps into a bigger role at WPP Media.

A building sale and India kept Dentsu’s quarter alive.

Hinge’s Latest Campaign Is the First to Admit Dating Is Hard.

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