After an impactful 21-year journey at ZEEL, Laxmi Shetty has stepped down from the company’s ad revenue leadership role. One of the broadcaster’s longest-serving revenue executives, she played a key role in shaping ZEEL’s monetisation strategy across television and digital, leading sales strategy, advertiser partnerships, pricing models, and cross-platform revenue integration over the years.
Myntra has launched MANGO’s Summer 2026 collaboration with Hailey Bieber – a limited-edition collection titled Craft Your Own Story – making India one of only five global markets to receive the drop simultaneously. 42 curated styles, live now, exclusively on Myntra. The collection is built around Hailey Bieber’s signature aesthetic: micro shorts, sculpted crop tops, … Read more
Most brands mark anniversaries with a campaign. Havas Media India and Hyundai did something far more literal – they renamed one. To celebrate Hyundai Motor India’s 30 years in the country, Havas temporarily transformed Radio Mirchi 98.3 FM into FM 98.Thirty – renaming the station’s entire on-air identity for the day across 20 cities nationwide. … Read more
PUMA India and premium streetwear retailer Superkicks have dropped the Palermo Jamun – a limited-edition sneaker pack inspired by the jamun fruit, and everything it quietly represents: purple-stained fingertips, a grandmother’s courtyard, and summers that had nowhere to be and no reason to hurry. The drop arrives in two colourways. The first is a deep, … Read more
L’Oréal India is understood to have moved its media mandate to Zenith, the Publicis Groupe agency, in what is shaping up to be one of the most significant account shifts in the beauty and personal care category this year. The business, estimated at Rs 900–1,000 crore, had been handled by Wavemaker India, part of WPP … Read more
Publicis Groupe has agreed to acquire LiveRamp, the global data collaboration platform, for a total enterprise value of $2.167 billion in an all-cash deal – pricing shares at $38.50 each, a nearly 30% premium to LiveRamp’s closing price on May 15. The move signals Publicis’ continued push to own the data layer of modern marketing. … Read more
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