Publicis Groupe has agreed to acquire LiveRamp, the global data collaboration platform, for a total enterprise value of $2.167 billion in an all-cash deal – pricing shares at $38.50 each, a nearly 30% premium to LiveRamp’s closing price on May 15.
The move signals Publicis’ continued push to own the data layer of modern marketing. LiveRamp connects over 25,000 publisher domains and 500+ technology partners across 14 markets, helping brands unify fragmented datasets into actionable intelligence for targeting, measurement, and insight. With 1,300 employees and a five-year revenue CAGR of 13%, it brings both scale and momentum to the deal.
Publicis intends to combine LiveRamp’s collaborative clean rooms and data connectivity infrastructure with Epsilon’s identity capabilities – effectively building what it describes as a leader in “data co-creation” for the agentic AI era.
LiveRamp CEO Scott Howe will stay on, reporting directly to Publicis Chairman and CEO Arthur Sadoun. The platform will sit within Publicis’ Technology segment alongside Publicis Sapient, though the company has pledged to keep LiveRamp neutral and openly accessible to all current and future customers – with no pricing changes or data-use alterations outside existing agreements.
The deal is expected to close before year-end 2026, pending regulatory and shareholder approvals. Publicis says the acquisition will be earnings-accretive from year one, and has raised its 2027–2028 growth targets to 7–8% net revenue growth and 8–10% headline EPS growth as a result.
