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Day: May 20, 2026

Wellbeing Nutrition Dials Up Skincare Conversations With Shalini Passi

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Wellbeing Nutrition has launched the latest edition of its Skincare Hotline campaign, this time featuring wellness personality Shalini Passi. The new digital film spotlights the brand’s Korean Marine Collagen range through candid conversations around skincare rituals, self-care habits and long-term skin health. Video Link: https://www.instagram.com/reel/DYhFf94sxfw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign builds on an earlier Skincare Hotline film featuring … Read more

Asian Footwears Makes Its First Sneaker Drop a Game Worth Playing

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Asian Footwears has launched a two-part interactive campaign around Mojo Clay, its first-ever limited-edition sneaker drop, restricted to just 1,500 pairs. Rather than leaning solely on scarcity to drive desire, the brand is betting on creativity, collectibles and community to turn a product launch into an ongoing consumer experience. At the heart of the campaign … Read more

NIVEA and TTT Turn Lip Balm Into a Gen Z Love Story

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Terribly Tiny Tales (TTT) and NIVEA India have joined hands to launch Kabhi Kabhi Urvashi, a four-part YouTube micro-series built around NIVEA’s lip care range. Streaming on the TTT YouTube channel, the show weaves the brand into everyday moments – work calls, doom-scrolling, awkward conversations and quiet beats of self-care. The series follows Urvashi, a … Read more

ET Uses Its Own Pages to Advertise AI Coverage – and the Irony Is the Point

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House ads in newspapers rarely turn heads. They fill space, remind readers of a supplement or nudge a subscription. What independent creative agency Manja did for The Economic Times’ Eye on AI vertical is a different story altogether. Eye on AI is ET’s dedicated weekly page on artificial intelligence, published every Tuesday since mid-2024. It … Read more

Google Launches Gemini Spark, a 24/7 AI Assistant

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Google has unveiled Gemini Spark, a 24/7 cloud-based AI assistant built to work continuously in the background – handling tasks, managing workflows and operating independently even when devices are switched off. The announcement came at Google I/O 2026 as the company doubled down on its vision of an “agentic” AI future. Unlike conventional assistants that … Read more

Campus Activewear Steps Into a New Era With Youth-First Brand Identity

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Campus Activewear has launched a refreshed brand identity, marking a strategic pivot towards culture-led positioning built around individuality, movement and self-expression. The announcement was made at Shoecase 2026, the company’s annual distributors’ meet held from May 16 –18. At the heart of the new visual identity are three outward-facing arrows representing multiple paths, choices and … Read more

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