Ultra Play OTT has launched An Interview Gone Filmy, a spoof-style digital campaign that smuggles an entire decade of Hindi cinema into a single job interview – and somehow makes every title fit perfectly. Released on International HR Day, the in-house conceptualised film follows a job candidate who answers every interview question exclusively using Bollywood … Read more
MakeMyTrip has launched two new brand films featuring actors Aparshakti Khurana and Manjot Singh, built around a simple but sharply observed truth: travellers ask a lot, and the demands only get more specific with time. The films capture scenarios that will feel instantly familiar – a hotel room in Goa with sunrise views but absolutely … Read more
More than a decade after quietly shelving Google Glass, Google is back in the smart eyewear business – and this time, it has Gemini doing the heavy lifting. At Google I/O 2026, the company unveiled a new line of AI-powered glasses set to launch this fall. Designed in collaboration with eyewear brands Warby Parker and … Read more
Mahindra Group has appointed Purnima Lamba as Chief Brand Officer, effective September 1, 2026. In her new role, Lamba will lead the group’s corporate brand and communications strategy, driving a unified and purpose-led brand narrative across Mahindra’s businesses. She joins the company after a nearly 25-year career at Unilever, where she held senior leadership roles … Read more
Heritage Foods has appointed Rahul Pandey as Vice President – Sales & Distribution, effective May 18, 2026. Based at the company’s corporate office, he will lead sales for the fresh and ambient categories and report to COO J. Samba Murthy. Prior to joining Heritage Foods, Pandey served as Head – Sales & Distribution for the … Read more
Coffee and tonic water don’t sound like an obvious pairing. But Third Wave Coffee and Schweppes India are betting they should be – and this summer, they’ve launched a limited-edition espresso tonic range to make the case. The collaboration brings together Third Wave Coffee’s specialty coffee credentials and Schweppes’ two-century-old legacy as a premium mixer … Read more
Myntra’s speed-led delivery proposition M-Now has launched Vacation Mode Karo On, a summer campaign that leans hard into the chaotic, relatable reality of last-minute travel planning – and uses humour to position 30-minute fashion delivery as the ultimate holiday hack. The campaign films capture familiar pre-trip spirals: a guy overthinking what to pack for a … Read more
Kia India has announced a landmark three-year exclusive sponsorship deal with the Tennis Premier League, marking one of the most significant corporate commitments to non-cricket sport in India in recent years. The partnership brings together Kia’s 25-year global tennis legacy – anchored by its long-standing association with the Australian Open – and TPL’s growing grassroots … Read more
Zee Media Corporation has approved the reappointment of Swetha Gopalan as Independent Director for a second five-year term from August 1, 2026, to July 31, 2031, subject to shareholder approval. With experience across global organisations including Johns Hopkins Medicine International, Tata Consultancy Services, and Parkway Health Singapore, Gopalan brings strong expertise in strategy, healthcare, and … Read more
PETA has never been shy about provocation, and its latest campaign is no exception. The animal rights organisation has launched three new ads using male sexual performance as the hook for plant-based living – arguing that a vegan diet can improve erectile function by tackling its most common root cause: poor cardiovascular health. The three … Read more
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