Ultra Play OTT has launched An Interview Gone Filmy, a spoof-style digital campaign that smuggles an entire decade of Hindi cinema into a single job interview – and somehow makes every title fit perfectly.
Released on International HR Day, the in-house conceptualised film follows a job candidate who answers every interview question exclusively using Bollywood film titles. The references span generations and genres – Tezaab, Betaab, Ghajini, Namak Haraam, Kaali Charan, Narsimha, Virasat, Kuwara Baap and Apna Sapna Money Money among them – each dropped with the kind of casual confidence that makes the joke land harder every time.
The campaign extends Ultra Play’s ongoing #HarPalFilmy brand positioning, which argues that Bollywood isn’t just something Indians watch – it’s a language they think and speak in, often without realising it. Workplace stress, burnout and long hours provide the backdrop, but the real insight is simpler: cinema is always in the room, even during a job interview.
Founder and CEO Sushilkumar Agrawal described the campaign as capturing an instinctive cultural connection. “Har Pal Filmy is not just about the films we watch, but the way cinema becomes a part of who we are – even in the most unexpected moments,” he said.
CMO Brinda Agrawal added that the campaign was designed to cut through the noise of modern work pressure with humour and familiarity as its primary tools.
The film runs across digital and social media platforms targeting workplace audiences.
