May 28, 2026 – Page 2 – Viral Vault India | Marketing, Ads, Brands, Campaigns, and More

Meta Goes Beyond Advertising With Global Rollout of Paid Subscription Plans Across Instagram, Facebook and WhatsApp

May 28, 2026 by Newsroom

Meta has formally entered the next phase of its monetisation strategy, launching paid subscription plans across Instagram, Facebook, and WhatsApp in a significant move away from its traditionally advertising-dependent revenue model. Instagram Plus and Facebook Plus are priced at $3.99 per month each, while WhatsApp Plus is available at $2.99 per month. The plans offer … Read more

Sunil Grover Channels His Inner Qawwali Singer in Asian Footwears’ Quirky New Digital Campaign

May 28, 2026 by Newsroom

Delhi-based footwear brand Asian Footwears has launched a new digital campaign featuring actor-comedian Sunil Grover, blending humour, music, and an unexpected cultural setting to spotlight the brand’s comfort credentials. Set against the backdrop of a fictional Qawwali Night, the campaign features Grover in full performance mode as a qawwali singer, weaving references to Asian Footwears’ … Read more

WPP Media Strengthens Leadership With Jaison Dsouza’s Elevation to Senior Director

May 28, 2026 by Newsroom

WPP Media has elevated Jaison Dsouza to Senior Director. He has been with the agency for nearly four years and previously served as Director-Digital, leading teams across Search, Social, Programmatic and Ad Ops. Before joining WPP Media in 2022, Dsouza worked at Initiative and Omnicom Media Group.

DS Group Brings British Cookie Brand Ben’s Cookies to India in Premium Retail Push

May 28, 2026 by Newsroom

DS Group has announced an exclusive partnership with British dessert brand Ben’s Cookies, marking the Oxford-born brand’s official entry into the Indian market. Established in 1983 at Oxford’s Covered Market, Ben’s Cookies has built its reputation on freshly baked cookies and a distinctive “bakery-first” retail philosophy centred on in-store baking and same-day fresh preparation. The … Read more

ASCI Annual Report 2025-26: Complaints Surge 21% as Betting and Realty Lead Violations

May 28, 2026 by Newsroom

The Advertising Standards Council of India (ASCI) has recorded a significant rise in advertising violations, reviewing 11,581 cases in FY 2025-26 – a 21% increase over the previous year – pertaining to 9,841 advertisements, up 37% year-on-year. A striking 98% of scrutinised ads required modification. Offshore betting emerged as the most violative sector with 6,933 … Read more

IPL Eyes September-October Window as BCCI Weighs Expansion and Heat Concerns

May 28, 2026 by Newsroom

The Board of Control for Cricket in India (BCCI) is exploring a potential shift of the Indian Premier League from its traditional March-May window to a September-October schedule, driven by escalating summer heat, player fatigue, and ambitious expansion plans. IPL chairman Arun Dhumal confirmed that scheduling discussions have gained momentum as the league eyes a … Read more

Meta Goes Beyond Advertising With Global Rollout of Paid Subscription Plans Across Instagram, Facebook and WhatsApp

Sunil Grover Channels His Inner Qawwali Singer in Asian Footwears’ Quirky New Digital Campaign

WPP Media Strengthens Leadership With Jaison Dsouza’s Elevation to Senior Director

DS Group Brings British Cookie Brand Ben’s Cookies to India in Premium Retail Push

ASCI Annual Report 2025-26: Complaints Surge 21% as Betting and Realty Lead Violations

IPL Eyes September-October Window as BCCI Weighs Expansion and Heat Concerns

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