Kotak Mahindra Bank has promoted Bhavna Chawla to Senior Vice President. She has been with the bank for nearly four years and previously served as Vice President – Marketing, handling product and brand communications. Before joining Kotak, Chawla worked with InCred Financial Services and several marketing-focused organisations across digital, branding and business development roles.
Mother’s Recipe has unveiled a new national campaign for its pickle range, developed in partnership with 82.5 Communications (WPP Group), alongside a significant packaging overhaul marking the brand’s first major visual identity update since the portfolio’s launch. The campaign spotlights the rich diversity of regional pickle-making traditions across India, drawing on the emotional truth that … Read more
Lingerie, sleepwear, and personal care brand Clovia marked Menstrual Hygiene Day with a bold and unconventional workplace initiative – a live menstrual cramp simulation experience designed to spark honest, open conversations around period pain and menstrual wellness. Video Link: https://www.instagram.com/reel/DY2OJOTzhl7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Hosted at Clovia’s corporate office, the initiative brought together employees from across teams to physically … Read more
Britannia Treat Croissant has unveiled its latest flavour innovation – the Dubai Kunafa Croissant in Pista Creme – bringing one of the world’s most talked-about dessert trends into a convenient, ready-to-eat everyday format. The new offering combines the soft, layered texture of a sourdough croissant with a rich, creamy filling made using real pistachios, drawing … Read more
Pee Safe has launched #PlayInComfort, a Menstrual Hygiene Day campaign featuring Indian cricket star Smriti Mandhana, aimed at addressing one of sport’s most overlooked challenges – menstruation-related dropout among adolescent girls. The initiative shines a light on the silent barriers that cause young girls to step away from sports once they begin menstruating. Menstrual discomfort, … Read more
KFC India has appointed Souradip Sarkar as Head – Growth & Market Planning. Prior to this, he worked at Blinkit as Associate Director & Head (Growth and Expansion) – New Formats + Bistro, where he focused on scaling growth and expansion strategies.
OpenAI has appointed Colin Fleming as Chief Marketing Officer, Business. In his new role, Fleming will lead business marketing initiatives and help strengthen OpenAI’s global brand and enterprise presence.
Visa India has appointed Bollywood superstar Shah Rukh Khan as its brand ambassador, signalling a deliberate strategic pivot in the global payments major’s marketing approach as competition intensifies across India’s fast-growing digital payments landscape. The move marks a notable departure from Visa’s sports-led endorsement strategy in India. The brand previously partnered with badminton champion P.V. … Read more
Coca-Cola India has launched ‘Coca-Cola Halftime Surprise’, an AI-powered consumer engagement campaign developed in collaboration with Google and built on the Google Gemini platform – marking a significant step in the brand’s push toward interactive, technology-led marketing. The campaign invites consumers to scan QR codes on select Coca-Cola packs, unlocking three distinct AI-led interactive journeys … Read more
Jindal Stainless has appointed Hakuhodo India as its creative partner, entrusting the agency with a full-spectrum integrated marketing mandate spanning brand strategy, creative development, consumer campaigns, and retail communication. The scope of work covers television, digital, social media, out-of-home, and print – with a clear focus on strengthening brand recall and expanding consumer reach as … Read more
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