Britannia Treat Croissant has unveiled its latest flavour innovation – the Dubai Kunafa Croissant in Pista Creme – bringing one of the world’s most talked-about dessert trends into a convenient, ready-to-eat everyday format.
The new offering combines the soft, layered texture of a sourdough croissant with a rich, creamy filling made using real pistachios, drawing direct inspiration from the globally viral Dubai kunafa flavour profile. The result is a product that bridges familiar comfort with premium, globally inspired indulgence – a combination increasingly sought by today’s evolving Indian consumer.
Puneet Das, Chief Marketing Officer at Britannia, described the launch as a deliberate attempt to reinterpret a trending global flavour within an accessible everyday format. The brand identified strong consumer excitement around indulgent, internationally inspired taste experiences and channelled that appetite into a croissant format that feels both fresh and approachable.
The launch reflects a broader shift in India’s snacking landscape, where consumers are gravitating toward elevated, globally influenced products without compromising on convenience or accessibility. Britannia Treat Croissant’s growing portfolio – spanning Cocoa, Vanilla, Triple Choco, and Mixed Fruit – continues to cater to diverse palates while steadily building the croissant category in India.
The Dubai Kunafa Croissant in Pista Crème is currently available across select cities through retail outlets and quick-commerce platforms, positioning the product for both impulse and planned purchase occasions.
With this launch, Britannia reinforces its commitment to flavour differentiation and premiumisation within the fast-evolving packaged snacking segment.
