Jindal Stainless has appointed Hakuhodo India as its creative partner, entrusting the agency with a full-spectrum integrated marketing mandate spanning brand strategy, creative development, consumer campaigns, and retail communication.

The scope of work covers television, digital, social media, out-of-home, and print – with a clear focus on strengthening brand recall and expanding consumer reach as Jindal Stainless accelerates its business-to-consumer presence.

The partnership builds on an already established collaboration. Hakuhodo India recently conceptualised the music-led ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’ campaign featuring brand ambassador Ranveer Singh, positioning the Jindal Saathi Seal as a trusted quality marker for authentic stainless-steel products – a campaign credited with redefining standards in B2B advertising.

Hakuhodo brings its signature Sei-katsu-sha philosophy to the engagement – a consumer-first approach rooted in understanding real-life experiences – which aligns closely with Jindal Stainless’ objective of building deeper awareness and everyday relevance around stainless steel.

Vijay Sharma, Director of Corporate Affairs at Jindal Stainless, noted that Hakuhodo’s strategic capabilities and understanding of local consumer insights would help deliver impactful brand experiences across every touchpoint.

Mohit Taneja, Head of Marketing, described the existing collaboration as an enriching experience, highlighting the creative synergy from conceptualisation through execution, including the Ranveer Singh shoot.

Jayanto Banerjee, Co-Managing Director, Hakuhodo India, expressed enthusiasm about partnering with Jindal Stainless at what he described as a transformative moment for the brand.

The appointment further strengthens Hakuhodo India’s growing integrated marketing portfolio across categories.