When Prime Minister Narendra Modi gifted Italian PM Giorgia Meloni a box of Melody toffees, the internet erupted with the inevitable pun – and within hours, stock markets scrambled in confusion, mistakenly driving up shares of an unrelated listed firm called Parle Industries. The irony? Parle Products – the actual maker of Melody – has … Read more
Samsung India has awarded its consolidated media mandate to Cheil India following a closely watched multi-agency review, marking a significant structural shift that ends IPG-owned Lodestar’s decade-long association with the Korean electronics giant. The mandate, estimated at approximately Rs 300 crore, encompasses media planning and buying responsibilities across Samsung’s entire product portfolio, including smartphones, consumer … Read more
Anushka Braganza has joined Razorpay as Associate Director – Brand Marketing (Payment Gateway). In her new role, she will contribute to strengthening the brand’s marketing initiatives and driving impactful brand storytelling in the fintech space.
ZEE5 has elevated Apoorva Mehandiratta from director – marketing to vice president – marketing. In her new role, she will lead marketing for Hindi and Marathi content while driving overall content brand development across the platform. With experience spanning ALTBalaji, Viacom18 Motion Pictures, and Star India, Apoorva has built a strong reputation for creating culturally … Read more
Tanishq has launched a new brand campaign featuring cricket legend Sachin Tendulkar, created by TBWA\Lintas, aimed at demystifying and reinforcing trust in its gold exchange programme – one of the jewellery brand’s most significant consumer-facing services. The television commercial follows Tendulkar through the gold exchange journey inside a Tanishq store, documenting each stage of the … Read more
Flipkart has launched its GRWM GRWM Fashion Sale starting May 29, partnering with digital agency Kinnect to deliver a campaign that decisively breaks from the predictable playbook of conventional end-of-season sale advertising. The campaign tackles one of fashion retail’s most persistent consumer assumptions head-on – that end-of-season sales offer nothing but outdated, leftover inventory. Rather … Read more
P&G Hygiene and Health Care has appointed Srividya Srinivasan as its Chief Financial Officer, effective July 1, 2026. She will succeed Gaurav Bhartia, who is moving to a new role within the P&G group. With over 20 years of experience across markets like the US, Latin America, and the Philippines, Srinivasan has been with P&G … Read more
VML India has launched a new brand film for Saint-Gobain India that takes direct aim at one of the most deeply ingrained misconceptions about glass – that it is inherently fragile and prone to breakage. Conceptualised by VML India, the campaign draws on a cultural memory shared across generations of Indian households: children playing neighbourhood … Read more
Vested Finance, a platform designed to provide Indian investors with access to international markets, has launched a new brand campaign titled “The Global Investing Specialist,” reinforcing its identity as a purpose-built destination for global investment participation. The campaign arrives at a time of steadily rising interest among Indian investors in international diversification, driven by factors … Read more
Digital marketing agency AdLift has been appointed as the SEO agency for Indriya, the jewellery brand under the Aditya Birla Group, marking a strategic move by the premium label to deepen its organic search capabilities and expand its digital discoverability. Under the scope of the mandate, AdLift will oversee a comprehensive SEO strategy encompassing technical … Read more
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