Tata Consumer Products has appointed Furhan Ahmed as Head of Digital Transformation – Sales & Marketing. With over two decades of experience, Ahmed will drive AI-led capabilities, data-driven decision-making, and digital innovation across commercial operations. His focus will include improving sales execution, trade effectiveness, analytics, and marketing efficiency.
BigTrunk Communications has been appointed as the national digital and social media agency for Velvex, the lubricant brand owned by Nandan Petrochem Limited. The partnership marks a significant step in Velvex’s efforts to strengthen its digital footprint and enhance brand visibility across India. Under the mandate, BigTrunk Communications will oversee Velvex’s digital and social media … Read more
X has introduced a new feature called “React with Video,” allowing users to respond to posts through recorded video reactions instead of relying solely on reposts or text-based quote posts. Initially available on iOS, the feature is expected to roll out to Android and web users in the coming months. The new tool aims to … Read more
boAt has expanded beyond audio products with the launch of its new Slazer Trimmers range, supported by a humorous digital campaign featuring a lookalike of businessman Vijay Mallya. The campaign uses satire and pop-culture references to attract attention while introducing the brand’s latest grooming products. The 46-second advertisement showcases the Mallya-inspired character crediting the trimmer … Read more
PepsiCo India has strengthened its energy drinks portfolio with the launch of Adrenaline Rush, a premium energy beverage designed for Gen Z consumers. Priced at Rs 60, the drink enters India’s growing mass-premium energy segment and is available in two variants-Passion Rush and Classic Rush. Video Link: https://www.instagram.com/reel/DZFRnf-Pg3E/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Packaged in a sleek can format, Adrenaline … Read more
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