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GoKwik Debuts Brand Campaign, Spotlights E-Commerce Friction with Aman Gupta

GoKwik has unveiled its first-ever brand campaign, partnering with entrepreneur and investor Aman Gupta to spotlight one of the biggest challenges facing online businesses today-customer drop-offs before completing a purchase. The campaign creatively compares everyday delays and frustrations with friction in the online shopping journey. Through a series of relatable scenarios, Aman Gupta is shown … Read more

Godrej Expands Financial Services Portfolio with Wealth Management Venture

The Godrej Group has expanded its financial services portfolio with the launch of Godrej Wealth, a dedicated wealth management platform focused on affluent and high-net-worth individuals. The new venture aims to manage assets worth ₹1 lakh crore over the next five years, marking a significant step in the group’s long-term growth strategy. Godrej Wealth will … Read more

McCafe Reinvents Itself for the Next Generation of Beverage Consumers

McDonald’s has introduced a major global refresh for McCafe, repositioning the brand beyond its coffee-focused roots to appeal to younger consumers seeking variety, customization, and experience-driven beverages. Led by design agency Turner Duckworth and lettering artist Alec Tear, the rebrand is being rolled out across key markets including the United States, Canada, Germany, and Australia. … Read more

Unilever Bets Big on India to Drive Premium Brand Expansion

Unilever has identified India as a key market for the next phase of its premium beauty, wellness, and personal care growth strategy, highlighting the country’s rising importance within its global portfolio. Speaking at the 2026 dbAccess Global Consumer Conference, Unilever CEO Fernando Fernandez said the company plans to accelerate the international expansion of its digitally … Read more

JioStar Expands AI Content Strategy Following Strong Response to Mahabharat Series

JioStar is set to accelerate its investment in artificial intelligence-driven content production after the successful launch of its AI-generated series, Mahabharat: Ek Dharmayudh, on JioHotstar. The move signals the company’s growing confidence in AI as a tool for large-scale content creation and audience engagement. The 100-episode adaptation of the Mahabharat reportedly garnered 6.5 million views … Read more

Visa Unveils ‘Infinitely More’ Campaign with Shah Rukh Khan to Highlight Experience-Led Living

Visa has launched its latest campaign, ‘Infinitely More’, featuring brand ambassador Shah Rukh Khan. Conceptualised by Leo India, the campaign reflects the evolving aspirations of affluent Indian consumers, who increasingly prioritise experiences such as travel, dining, wellness, and entertainment over material possessions. At the heart of the initiative is the launch of Visa.co.in, a dedicated … Read more

JW Marriott Appoints Aishwarya Rai Bachchan as Global Brand Ambassador

JW Marriott has named Aishwarya Rai Bachchan as its global brand ambassador, marking a strategic move to strengthen its global “Stay in the Moment” platform and deepen engagement with luxury travellers worldwide. The partnership reflects the brand’s commitment to promoting holistic well-being and meaningful travel experiences. Through this collaboration, JW Marriott aims to encourage travellers … Read more

Truecaller Partners with Gupshup to Expand Business Messaging Across Global Markets

Truecaller has announced a strategic partnership with Gupshup to extend the reach of its Business Messaging solution across key international markets, including India, Egypt, Nigeria, and South Africa. The collaboration aims to help enterprises modernise customer communication by moving beyond traditional SMS-based interactions. Through the partnership, Gupshup will offer Truecaller Business Messaging to businesses seeking … Read more