Truecaller has announced a strategic partnership with Gupshup to extend the reach of its Business Messaging solution across key international markets, including India, Egypt, Nigeria, and South Africa. The collaboration aims to help enterprises modernise customer communication by moving beyond traditional SMS-based interactions.
Through the partnership, Gupshup will offer Truecaller Business Messaging to businesses seeking more secure, trusted, and engaging ways to connect with consumers. The platform enables brands to communicate through verified messaging channels while incorporating rich media such as images, videos, invoices, documents, and promotional content.
A key feature of the solution is its Verified Sender Identity, which displays a company’s name, logo, and verification badge, helping improve trust and reduce the chances of messages being ignored or flagged as spam. The platform also includes one-tap call-to-action capabilities, allowing users to complete tasks such as copying OTPs, tracking orders, making payments, and accessing services more efficiently.
Additionally, time-sensitive updates can be delivered through priority notifications, ensuring important messages remain visible and actionable. The solution supports a wide range of customer engagement needs, from authentication and payments to feedback collection and service updates.
By combining Gupshup’s enterprise reach with Truecaller’s communication technology, the partnership aims to deliver richer, more reliable, and action-oriented customer experiences while helping businesses improve engagement and communication effectiveness across global markets.
