BigTrunk Communications has been appointed as the national digital and social media agency for Velvex, the lubricant brand owned by Nandan Petrochem Limited. The partnership marks a significant step in Velvex’s efforts to strengthen its digital footprint and enhance brand visibility across India.
Under the mandate, BigTrunk Communications will oversee Velvex’s digital and social media strategy, focusing on content creation, audience engagement, brand-building initiatives, and integrated digital campaigns. The agency will work towards building a stronger online presence for the brand while creating meaningful connections with consumers across key markets.
The collaboration comes as Velvex seeks to expand its reach in the highly competitive lubricants category and leverage digital platforms to drive awareness and engagement. The mandate will also support the brand’s association with the Indian Premier League through its partnership with the Lucknow Super Giants, where Velvex serves as the official lubricant partner.
Velvex emphasised that a differentiated and data-driven digital strategy is essential to strengthening customer relationships and supporting the brand’s long-term growth ambitions. BigTrunk Communications, in turn, highlighted its focus on combining strategic storytelling, performance marketing, and audience insights to build sustained brand relevance.
The mandate spans markets across the country, with communication expected to be tailored for regional audiences and priority geographies. For BigTrunk Communications, the win further strengthens its portfolio, adding an automotive and industrial lubricants brand to a client roster that already includes businesses across aviation, healthcare, financial services, consumer goods, food and beverages, and real estate sectors.
