Building a successful brand around water may sound impossible today, but Bisleri proved that even the simplest product can become a household name when backed by trust, consistency, and smart storytelling. The brand’s journey began in 1851 when Italian chemist Felice Bisleri created a medicinal drink. Decades later, his surname would find an entirely new … Read more
Royal Enfield’s Social Mission, in collaboration with UNESCO, has launched the fourth edition of The Great Himalayan Exploration, a documentary series dedicated to preserving and celebrating the living heritage of the Indian Himalayas. The four-part series is currently airing on National Geographic India and streaming on JioHotstar every Sunday at 8 PM. This season follows a … Read more
Birla Opus Paints has launched a new campaign for its wood coatings range, Birla Opus Allwood, reinforcing the brand’s ‘Khul Ke Jiyo’ philosophy. The latest film highlights the product’s scratch-resistant properties through a relatable family story that celebrates carefree living at home. The campaign follows a young football enthusiast who returns home brimming with excitement … Read more
Apple has unveiled a new global campaign that highlights growing concerns around digital privacy, using creative storytelling to showcase how online tracking follows users across the internet. The campaign promotes Safari as a privacy-focused browser while drawing attention to data collection practices commonly associated with competing browsers and mobile platforms. At the heart of the … Read more
As the world marks World Environment Day 2026, several leading brands and media platforms are moving beyond conversations and encouraging meaningful action through innovative sustainability initiatives. Leading the charge is CNN-News18 with its nationwide campaign, #CNNNews18OneLess, which urges individuals to make one conscious lifestyle change to reduce their environmental footprint. From taking one less car ride to avoiding … Read more
Google emerged as the biggest advertiser during IPL 2026 across both Connected TV (CTV) and Linear TV platforms, according to the latest advertising analysis released by TAM Sports, a division of TAM Media Research. The report, which examined advertising activity across all 70 IPL matches played between March 28 and May 24, revealed that Linear … Read more
As McDonald’s India marks 30 years in the country, Westlife Foodworld has unveiled a new brand campaign, ‘Let’s Family at McD’, celebrating the relationships, memories, and moments that have made the brand a part of everyday life for millions of Indians. Conceptualised by McCann India 4, the campaign reimagines the idea of family for modern India. … Read more
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