boAt has expanded its lifestyle-tech portfolio with the launch of the Slazer grooming range, marking its entry into the personal grooming category. The new lineup includes the Slazer S100, Slazer K100+, and Slazer K100 Pro, as the company continues to diversify beyond audio, wearables, dashcams and projectors.
Designed around the idea of “Transform with Every Trim,” the Slazer series caters to consumers seeking versatile grooming solutions for beard, hair, nose and body care. The range combines premium design, portability and functionality while reinforcing boAt’s commitment to the Make in India initiative.
Commenting on the launch, Gaurav Nayyar, CEO of boAt, said the move represents another step in the brand’s journey to build a broader lifestyle-tech ecosystem for Indian consumers. He noted that the company aims to deliver thoughtfully designed products that combine performance, convenience and everyday relevance.
The entry-level Slazer S100 is built for everyday grooming needs and offers up to 300 minutes of runtime, fast charging support, stainless steel blades and Type-C charging. The device also features low-noise operation and washable attachments.
For users seeking greater flexibility, the Slazer K100+ offers a 6-in-1 grooming setup with interchangeable attachments for beard, hair, nose and body grooming. It comes with ceramic blades, a premium aluminium body, IPX6 water resistance and a magnetic attachment system.
Leading the lineup is the Slazer K100 Pro, a 15-in-1 grooming solution featuring multiple attachments, ceramic blades, premium construction and advanced grooming versatility.
The Slazer S100 is priced at ₹799, while the K100+ and K100 Pro are available at ₹1,799 and starting from ₹2,999 respectively.
