P&G Hygiene and Health Care has appointed Mohit Pradhan as Vice President and Category Leader for its Feminine Hygiene business, effective August 1, 2026. An IIM Ahmedabad alumnus and a P&G veteran with over 20 years of experience, Pradhan succeeds Girish Kalyanaraman and brings extensive expertise in business growth, commercial strategy, and market transformation across … Read more
HELL Energy Drink is strengthening its presence in India with the launch of HELL ZERO, a new zero-sugar energy drink range designed for consumers seeking better-for-you beverage alternatives without compromising on taste. The brand has also announced Indian cricketer Renuka Singh Thakur as its official face in the country, aligning its image with performance, determination, … Read more
Success is often measured by trophies, records, and milestones. But Apollo Tyres’ latest chapter of its ‘Har Safar Mein Dum Hai’ campaign shifts the spotlight to something equally important-the journeys behind those achievements. Created by WPP, the campaign features India’s leading women cricketers-Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma, and Renuka Singh-and brings to … Read more
Budweiser 0.0 is celebrating four decades of its association with FIFA by bringing football fandom closer to Indian audiences through a series of immersive, fan-first experiences. Timed with the FIFA World Cup, the campaign transforms the brand’s long-standing global partnership into interactive moments that connect with a growing community of football enthusiasts in India. The … Read more
Digital marketing agency Hashtag Orange has partnered with Autviz AI Agents to establish a dedicated AI Lab aimed at integrating agentic AI across its marketing and operational functions. The initiative marks a strategic move toward automating routine workflows while enabling teams to focus on higher-value activities such as strategy, creativity, media planning, and client management. … Read more
As the FIFA World Cup 2026 kicks off across North America, Meta is ensuring its platforms become the default destination for football conversation – rolling out a sweeping set of match-day features across Instagram, WhatsApp, Facebook, Threads and Messenger. The updates range from live scores and real-time fan communities to AI-powered experiences and themed stickers, … Read more
CarTrade Tech Ltd has launched CarTrade Used Auto, a unified marketplace designed to bring order to India’s sprawling, fragmented used-car economy. The platform merges CarWale and OLX India into a single technology-led ecosystem spanning every major transaction type – business-to-consumer, consumer-to-business, consumer-to-consumer and financing. In doing so, CarTrade is positioning itself as the central spine … Read more
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