IBM has named Stagwell as its lead creative partner, tasking the marketing network with the next phase of its global brand and campaign development. Under the mandate, Code and Theory and Anomaly – two agencies within Stagwell’s network – will operate as a single, unified creative team for IBM, combining creative storytelling, strategic thinking and … Read more
The Union Ministry of Tourism has signed a memorandum of understanding with Google India to boost the digital promotion of India’s tourism destinations using AI, data-driven insights and other digital technologies, as reported by The Economic Times. The MoU was exchanged in New Delhi in the presence of Union Minister for Tourism and Culture Gajendra … Read more
Da Milano has appointed Nehha Chandra as its new Head of Marketing. Bringing over 21 years of experience across luxury, automotive, retail, and fashion, Chandra has previously held leadership roles at Volvo Cars India, TAG Heuer, Reliance Retail, Ritu Kumar, and Sarita Handa Exports. At Da Milano, she will lead the brand’s marketing strategy, focusing … Read more
Ormax Media’s latest Trac20: Ad & Sponsorship Effectiveness Research has identified Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode and Wonder Cement as the highest-impact advertising campaigns of IPL 2026, based on an evaluation of 54 associated brands. The study draws on 15,000 online interviews – 7,500 before the season and 7,500 … Read more
CNN-News18 has teamed up with Nippon India Mutual Fund to launch the CNN-News18 and Nippon India Mutual Fund Prime Time Studio, a new branded studio anchoring the channel’s weekday prime time block. The studio went live on 1 July 2026, airing every weekday from 5:55 pm to 9:55 pm. The line-up brings together four flagship … Read more
Louis Philippe, the premium menswear label from Aditya Birla Lifestyle Brands, has skipped the celebrity playbook for its latest digital campaign, betting instead on authenticity and cultural credibility. The brand’s new linen campaign features Enrico Signorelli, an Italian entrepreneur based in Bandra and founder of MAMI Bombay, a dessert venture built around his mother’s traditional … Read more
VIDA’s new logo isn’t really new – it’s Hero MotoCorp’s “H,” tilted 30 degrees and given a second stroke to call itself a “V.” And honestly, that’s the smartest thing about it. Launched in 2022, VIDA deliberately built a standalone, startup-coded identity, distancing itself visually from its parent even while leaning on Hero’s engineering and … Read more
Omnicom Media Group (OMG) has won adidas’ global media account, ending WPP’s EssenceMediacom’s eight-year run with the sportswear giant after a hard-fought competitive review. The account is valued at $512 million in annual media billings. The win follows a worldwide media review adidas kicked off earlier this year. WPP’s network had held the business since … Read more
Amazon and Flipkart’s aggressive scale-up in India’s quick commerce space has triggered a combined $15 billion selloff in Swiggy and Eternal, as investors grow wary of intensifying competition and mounting margin pressure, according to a Bloomberg report. The selloff comes as Amazon and Walmart-backed Flipkart deepen their push into the $11 billion rapid delivery market, … Read more
All Rights Reserved @2025ViralVault
