MobiKwik has elevated Dhruv Wadhera to Chief Business Officer (CBO) – Offline Merchant Payments, where he will lead the expansion of the company’s offline merchant payments business across organised retail, oil & gas, general trade, and devices. The fintech firm also promoted Abhishek Mukherji to SVP – Bharat Connect and Online Merchant Payments, and Saurabh … Read more
FirstClub has launched a new brand campaign that shifts the conversation from delivery speed to grocery quality, timed with the company’s first anniversary. The campaign film uses humour to spotlight a common quick commerce frustration – inconsistent quality in fruits and vegetables – depicting relatable everyday grocery shopping moments while positioning product quality as a … Read more
Zydus Lifesciences has released the second film under its ‘Liver Ki Suno’ campaign, continuing its push for greater liver health awareness among Indian audiences. Conceptualised, scripted and produced by TheSmallBigIdea, the film features actor Ashish Vidyarthi and centres on a critical health message: liver disease often progresses silently, without visible symptoms, making early detection difficult … Read more
IRTH by House of Titan has launched KNITS, a new handbag collection built around material innovation, craftsmanship and sport-inspired functionality for women constantly on the move. The line features three versatile silhouettes – a shoulder bag, a handheld, and a miniature – combining lightweight engineered knit construction with refined leather detailing for effortless everyday style. … Read more
Citroën India has rolled out a new film for its ‘Flying Carpet’ suspension technology, and the approach borrows more from FMCG storytelling than typical automotive advertising. The film opens with a woman driving while her son, seated beside her, struggles to use his phone as the car bumps over potholes and through traffic. Frustration builds … Read more
Truecaller has partnered with Route Mobile to expand the reach of its Business Messaging platform for enterprise customers. Under the agreement, Route Mobile will give enterprises access to Truecaller Business Messaging, enabling them to send verified, rich-media messages through the platform. Priyam Bose, Global Head of GTM at Truecaller, said the partnership marks a significant … Read more
The Walt Disney Company has invested Rs 123 crore into JioStar India through fresh foreign direct investment (FDI), as reported by The Economic Times. This latest infusion follows Disney’s Rs 306 crore investment in JioStar India back in April, and comes in the wake of the Reliance-Disney joint venture, which merged the two companies’ media … Read more
Shabnam Majumdar has joined Gaana as Director, Partnerships and Alliances, where she will lead revenue partnerships, strategic alliances, and commercial collaborations. Bringing over 20 years of experience across telecom, BFSI, media, and entertainment, she joins from ZEE5 and has previously held leadership roles at Vodafone India, HSBC, ICICI Prudential Life Insurance, Max Life Insurance, 92.7 … Read more
IBM has named Stagwell as its lead creative partner, tasking the marketing network with the next phase of its global brand and campaign development. Under the mandate, Code and Theory and Anomaly – two agencies within Stagwell’s network – will operate as a single, unified creative team for IBM, combining creative storytelling, strategic thinking and … Read more
The Union Ministry of Tourism has signed a memorandum of understanding with Google India to boost the digital promotion of India’s tourism destinations using AI, data-driven insights and other digital technologies, as reported by The Economic Times. The MoU was exchanged in New Delhi in the presence of Union Minister for Tourism and Culture Gajendra … Read more
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