Zydus Lifesciences has released the second film under its ‘Liver Ki Suno’ campaign, continuing its push for greater liver health awareness among Indian audiences.

Conceptualised, scripted and produced by TheSmallBigIdea, the film features actor Ashish Vidyarthi and centres on a critical health message: liver disease often progresses silently, without visible symptoms, making early detection difficult unless people actively screen for it.

Through the film, the campaign urges viewers – particularly those living with diabetes, excess body weight, or high triglycerides, all known risk factors for liver conditions – to consult healthcare professionals and consider adding liver scans to their routine health check-ups, rather than waiting for symptoms to appear.

By building on the first film in the ‘Liver Ki Suno’ series, Zydus continues to position liver health as a preventive care conversation rather than a reactive one, using relatable storytelling and a recognisable face like Vidyarthi to cut through health messaging fatigue and drive real behavioural change.

The film has been rolled out across YouTube, Instagram, Facebook, LinkedIn and X, ensuring wide digital reach across both younger and older demographics who consume health content differently across platforms.

With lifestyle diseases on the rise in India and liver conditions increasingly linked to diabetes and obesity, campaigns like this aim to shift public health behaviour early, making preventive screening as routine as any other annual health check.