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Upasna Mattoo Named Brand Manager for Clinic Plus at Unilever

Unilever has promoted Upasna Mattoo to Brand Manager for Clinic Plus in Mumbai. A part of the company since 2023 through the Unilever Future Leaders Programme (UFLP), she previously served as Area Beauty PRO Business Manager and has gained experience across consumer insights, brand strategy, and marketing during her journey with the FMCG giant.

When the G.O.A.T. Becomes a Fanboy: Messi’s Spider-Man Moment

Everybody loves Messi. But this ad flips that – showing Messi loving someone else for once. Sony and Marvel’s new promo for Spider-Man: Brand New Day skips the obvious superhero-meets-athlete setup. Instead, the world’s greatest footballer walks into an ordinary New York diner hunting for Spider-Man, and runs straight into a starstruck, fumbling Peter Parker. … Read more

How a ₹20 Kitchen Staple Turned Into a ₹200-Crore Personal Care Brand

In an industry crowded with synthetic formulas and loud fragrance claims, Phitku built its entire identity around something Indian households have trusted for generations – alum, or fitkari. Founded in early 2025 by Sumit Marda, Neha Marda and Rahul Dokania, Phitku is a digitally native personal care brand built around alum, a trusted natural ingredient … Read more